We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

The entrance to the Facebook campus in Menlo Park, California AP Photo/Jeff Chiu
over sharing

Facebook to remove ads from pages with sex and violence after complaints

Advertisers including Marks and Spencer and BSkyB pulled ads from Facebook after they appeared alongside pages showing pictures of teenage boys.

FACEBOOK IS TO remove ads from pages which contain violent, graphic or sexual content as part of a major review after a series of complaints from advertisers.

It follows concerns from companies about their advertisements appearing next to content which could be considered objectionable, but which does not technically break Facebook’s community guidelines and so may not be removed by the site.

Marks and Spencer and BSkyB both pulled some of their ads recently after they appeared alongside a Facebook page called “cute and gay boys” which featured photographs of teenage boys.

In a blog post published on Friday, Facebook said it was taking action because it had realised it needed to do more to prevent ads being displayed beside controversial pages and groups.

“Our goal is to both preserve the freedoms of sharing on Facebook but also protect people and brands from certain types of content,” the post said.

Starting on Monday, the site will introduce a week-long review process to determine which pages should and should not have ads running alongside them.

“By the end of the week, we will remove ads from all pages and groups that fall into this new, more expansive restricted list,” the post said.

Prior to this change, a page selling adult products was eligible to have ads appear on its right-hand side; now there will not be ads displayed next to this type of content.

Facebook said that the changes will not have a meaningful impact on its business but will result in benefits to “people and marketers”.

Most of Facebook’s revenue – 84 per cent – comes from advertisements.

Read: The people you like in real life but despise on the internet >

Read: ‘Tough’ Bono insists: ‘I helped bring Google and Facebook to Ireland’ >

Read: Irish broadband among Europe’s worst for running slower than advertised >

Your Voice
Readers Comments
    Submit a report
    Please help us understand how this comment violates our community guidelines.
    Thank you for the feedback
    Your feedback has been sent to our team for review.