GOOGLE HAS PLAYED down suggestions that it was planning to open a retail store in Dublin – saying that the plans have been included in a planning application merely to keep its options open.

A planning application lodged by Google for one of its three Dublin buildings – which acts as the company’s headquarters for Europe, the Middle East and Africa – included a reference to a “permitted retail unit fronting onto Barrow Street to accommodate business partners and contributors area”.

“A retail unit is permitted in the existing scheme with direct frontage to Barrow Street,” Google’s planning application said, continuing:

“Under the current application it is proposed to retain this unit in retail use, and to utilise the unit as a Google Store selling Google merchandise. The store will be open to the public.”

The reference was part of a larger planning application submitted by Google in November to refit its Montevetro building on Barrow St, bought from NAMA for €99.9 million last year, with a swimming pool and staff gym.

The works are being undertaken by Google in order to make the building suitable for long-term use, and to provide further perks for a workforce of up to 3,000 people.

Bloomberg had speculated that the store could be Google’s first foray into public retail, and be potentially used for direct sale of mobile phones and netbooks – with Google having recently acquired Motorola’s mobile arm, and unveiling its ‘Chromebook’ machines.

This morning, however, a spokesperson has poured cold water on the speculation, saying it was more likely that the store would follow the formula of on-site stores in the US merely sell branded products like t-shirts and pens – if, indeed, the store would open at all.

“We have the option of a small space doing the same in our Dublin office, but we’ve not made any decisions,” a spokesperson told tech news site Mashable.

“It’s simply a planning application.”

Google had not responded to similar requests for comment from TheJournal.ie at the time of publication.

Making a difference

A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.

For the price of one cup of coffee each week you can make sure we can keep reliable, meaningful news open to everyone regardless of their ability to pay.

Support us Learn More