Advertisement

We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

Hassle founders Tom Nimmo, Alex Depledge and Jules Coleman Hassle
very tidy

An Irish woman's 'Hailo for cleaners' has just been bought for €32 million

Hassle is the leader in on-demand cleaning in the UK and Ireland.

ON-DEMAND CLEANING STARTUP Hassle has been taken over by deep-pocketed German rival Helpling in a deal reportedly worth €32 million.

The three-year-old UK company, co-founded by Irish woman Jules Coleman, has described itself as a kind of “Hailo for cleaners” and offers services across its home market, as well as in Dublin and Paris.

Helpling, which has raised over €56 million in funding, said the deal would create the “clear leader for online booking for household services outside the US”.

While the value of the takeover wasn’t officially revealed, TechEU reported it was worth €32 million in stock and cash.

Hassle3 Hassle Hassle

Both companies operate in similar ways, connecting customers with pre-approved cleaners through their sites, however Helpling has been much more aggressive in its expansion moves.

It has previously bought out Singapore-based Spickify and operates in at least seven European countries, as well as in Brazil, Canada, Australia and the Middle East.

Helpling co-founder Benedikt Franke said Hassle was not only the market leader in the UK and Ireland but it had “very sophisticated technology and has built a brand that people associate with trust, quality and safety”.

172633-Helpling Timeline-d0c9ca-original-1435890334 A timeline of Helpling's expansion Helpling Helpling

Click for a larger version

Same brand, new business

Hassle will continue operating under its own brand while its founders will take on bigger jobs within the combined companies after the takeover.

It first launched as a booking service for over 25 different professions from personal trainers to driving instructors, but later scaled back its operations to focus exclusively on cleaning.

Self-employed workers can be booked through the site on a one-off or ongoing basis for a flat rate of €12 per hour in Ireland.

It has previously raised $6 million (€5.4 million) in funding from Accel Partners, a venture capital firm which has previously invested in companies like Facebook, Groupon and Dropbox.

READ: Here’s what your kitchen could look like in 10 years >

READ: A teenager has invented a clock that wakes you up with your favourite smells >

Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.

Your Voice
Readers Comments
19
    Submit a report
    Please help us understand how this comment violates our community guidelines.
    Thank you for the feedback
    Your feedback has been sent to our team for review.