We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

Rubber Bullets

Protesters trash H&M shops in South Africa in response to 'monkey' ad

The Economic Freedom Fighters organised protests at several H&M outlets in Johannesburg.

SOUTH AFRICAN POLICE intervened to clear protesters trashing outlets of Swedish clothing giant H&M in Johannesburg in response to a controversial advertisement.

A photo on the company’s online website of a black boy wearing a green hoodie with the inscription “coolest monkey in the jungle” had triggered outrage on social media and among observers worldwide during the week.

The company has apologised and pulled the photograph, but the Economic Freedom Fighters (EFF) — a radical group set up by the expelled head of the youth wing of the ruling African National Congress — organised protests at several H&M outlets in and around Johannesburg.

Video footage showed activists trashing displays, kicking over and pulling down clothes rails, as well as pushing over mannequins.

“Several incidents of protests at H&M stores around the province have been reported,” the South African Police Service (SAPS) said in a tweet.

“At the East Rand Mall the protesters managed to enter the shop & stole several items. #SAPS members had to intervene and dispersed the group of protesters by firing rubber bullets.”

Floyd Shivambu from the EFF said: ‘That @hm nonsense of a clothing store is now facing consequences for its racism. All rational people should agree that the store should not be allowed to continue operating in South Africa.”

H&M is not the only major company to be hit by an advertisement scandal in recent years.

Spanish clothing brand Zara in 2014 removed striped pyjamas with a yellow star after facing outrage over its resemblance to clothes worn by Jewish prisoners in concentration camps.

And in October last year, personal care brand Dove apologised after it was accused of racism for airing a commercial showing a black woman turning into a white woman after removing her top.

© AFP 2018 

Read: H&M issues apology after using image of black child wearing ‘monkey’ hoodie

Read: California mudslides: Death toll rises to 18 after elderly man’s body is found

Your Voice
Readers Comments
This is YOUR comments community. Stay civil, stay constructive, stay on topic. Please familiarise yourself with our comments policy here before taking part.
Leave a Comment
    Submit a report
    Please help us understand how this comment violates our community guidelines.
    Thank you for the feedback
    Your feedback has been sent to our team for review.

    Leave a commentcancel