Company hopes to make doing good deeds that little bit sweeter

Customers who visit the pop-up headquaters of smoothie company ‘Innocent’ will get a free smoothie in return for pledging to do something good in 2013.

By Paul Hyland Tuesday 8 Jan 2013, 4:11 PM

Jan 8th 2013, 4:11 PM 9,856 Views 8 Comments

https://jrnl.ie/745878

The Innocent Goodness HQ on Dublin's Chatham Street, which opens tomorrow.

Image: Facebook

The Innocent Goodness HQ on Dublin's Chatham Street, which opens tomorrow.

Image: Facebook

INNOCENT, THE COMPANY which sells fruit smoothes, is operating a pop-up shop in Dublin’s city centre from tomorrow where customers can get a free drink.

There is a catch, however.

In order to avail of the offer, patrons must pledge to perform a good deed in 2013.

Participants are required to seal the deal by making the pledge public by using either Facebook or Twitter.

For those who don’t want to pledge, a quick cycle on the ‘goodness bicycle’ will also repay the debt.

Dubbed the ‘Innocent Goodness HQ’, the pop-up, located on Chatham Street in Dublin 2, will also be hosting a number of talks during the initiative, and runs from Wednesday 9 January until Friday 18 January.

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On Thursday 10 January, the founder of ‘Grow it Yourself‘, Michael Kelly, will be talking about urban gardening from 5pm to 6pm. There will also be a talk next Tuesday (15 January) at the same time when the co-founder of Innocent, Richard Reed, will talk about the steps involved in starting your own business.

Those wishing to attend the talks can register by emailing innocent@thinkhouse.ie

Read: The best way to do good deeds? While dressed as a giraffe. >

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Company hopes to make doing good deeds that little bit sweeter

Customers who visit the pop-up headquaters of smoothie company ‘Innocent’ will get a free smoothie in return for pledging to do something good in 2013.