Readers like you keep news free for everyone.
More than 5,000 readers have already pitched in to keep free access to The Journal.
For the price of one cup of coffee each week you can help keep paywalls away.
The Male Mystique
# Vintage
Sexist, unhealthy or just plain bad: 15 ads from 1960s and '70s mens' mags
“Beware of the man with his own pool table.”
- Australia's largest state hits record-high COVID-19 cases despite weeks of strict lockdown. 'It's a tinderbox ready to explode,' one official said.
- eToro says crypto made up 73% of trading commissions in the last quarter, as retail customers dived in
- A flight attendant says she was too exhausted to report a passenger who shoved her when a flight was overbooked: report
- US jobless claims climb for first time in 5 weeks, to 353,000
“SHOULD A GENTLEMAN offer a Tiparillo to a violinist?” asks a full-page ad, which features in ‘The Male Mystique’, a book about vintage advertising in mens’ magazines.
The answer, according to cigarette brand ad execs over fifty years ago? This:
After a tough evening with the Beethoven crowd, she loves to relax and listen to her folk-rock records. Preferably, on your stereo. She’s open-minded. So maybe tonight you off her a Tiparillo. She might like it – the slim cigar with a white tip. Elegant. And, you dog, you’ve got both kinds on hand.Tiparillo Regular and new Tiparillo M with menthol – her choice of mild smoke or cold smoke.
Well? Should you offer? After all, if she likes the offer, she might start to play. No strings attached.
Our friends at Business Insider flipped through the rest of the book and picked out what they deemed ‘the worst’ of the offerings from the 1960s and 1970s.
Looking at the collection, you’d be forgiven for thinking that the men of the era worried about little else other than smoking, drinking, fashion and their hair.
All images: The Male Mystique
Are these the most irritating Irish ads ever?
