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ONLINE SALES OPPORTUNITIES are being affected because of inadequate broadband quality in Ireland according to new research by the Irish Small and Medium Enterprises Association (ISME).
ISME says that “serious inadequacies” still remains for companies using information and communications technology (ICT) with broadband quality seen as an impediment to to companies developing and increasing online sales.
In a survey of 1,034 companies this month, ISME found that 97 per cent of companies use the internet for business purposes with 84 per cent having their own website.
However, 47 per cent of those indicated quality of service as their greatest concern.
The survey also found that:
Responding to the findings ISME’s chief executive Mark Fielding said there was a danger the so-called smart economy “is passing us by and SMEs in Ireland are missing out, as consumers, both domestic and foreign, purchased on-line from outside the State.
“The increase in the number of 40-foot containers arriving into the country, full of ‘on-line purchases’, is evidence not to be ignored.”
He called on the government to do more to tackle problems associated with broadband speeds in Ireland.
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