THE ADVERTISING STANDARDS Authority for Ireland (ASAI) is set to use artificial intelligence to ensure that influencers are not breaching advertising codes in social media posts.

Research carried out on behalf of the ASAI reveals that a lack of authenticity, edited photos, too many paid ads and influencers misrepresenting real life are the top things causing annoyance amongst Irish consumers.

The research also found that only one in 10 people have trust in what influencers post on social media.

So today, we want to know: Have you ever bought anything because an ‘influencer’ posted about it?

Poll Results:

No (4279)

I don't follow 'influencers' (3556)

Yes (1326)

No, but I wouldn't rule it out (406)

Yes
No
No, but I wouldn't rule it out
I don't follow 'influencers'

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Poll: Have you ever bought anything because an 'influencer' posted about it?

Poll Results:

Making a difference

A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.

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