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"Put a bit of butter on the spuds André": Our favourite Irish ad catchphrases

Will we ever find out who was taking the horse to France? Or how exactly Sally O’Brien might look at you? Revisit some favourite Irish ad catchphrases…

"She'll be serving now, any minute..."

BETWEEN WONDERING WHO’S taking the horse to France, puzzling over what a tracker mortgage is, or saying ‘that’s grand cake Nora’ when something pleases us, some classic Irish TV ads have left a lasting legacy.

The dancing Bord Gáis bears, “Ah that’s Bass” and “Sally O’Brien and the way she might look at you” have all made it onto our list of Irish ad catchphrases that have stood the test of time…

“Who’s taking the horse to France?”

Kerrygold’s classic line is still utttered up and down the country (p.s. she’s be serving now, any minute):


“Ah, but I was beautiful that day”

The glint in the eye tells us that there’s a mystery man in the Barrys Tea mammy’s past:


“Sally O’Brien and the way she might look at you…”

All of Ireland knew about Sally O’Brien’s teasing sideways glance and her fondness for a pint of Harp:


“There is something I can ‘elp?

You know what you can do André… you can put a bit of butter on the spuds. Another Kerrygold classic:


“Fifty fifty cashback, fifty fifty cashback, na na na na…”

Who didn’t hope to come home and find the cute Bord Gáis bears dancing around their bathroom?


“So fresh it’s famous”

Probably one of the most enduring slogans in Irish telly history. We defy you not to sing along:


“Homestead, brings value home”

The purists among you may prefer to sing as Gaeilge:


“I don’t know what a tracker mortgage is…”

Hands up who still doesn’t know?


“I think you’d be quicker on your own son..

Kindly grandads and Hazelbrook Farm ice cream went hand in hand for many years:



“Ah, that’s Bass”

Ever wonder why some people smack their lips and say “that’s Bass”? Here’s your answer:


“You ought to relax a while…”

She had a voice like chocolate, that Cadburys bunny:


“Ohhh, ohhhh the nightsaver”

Who still can’t hear ‘The Israelites’ without replacing the words with ‘Nightsaver electricity been working all night’?:

11 things Irish kids no longer have to worry about>

13 words you’ll never hear outside of Ireland>

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About the author:

Emer McLysaght

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