# Marketing

All time

# Food Fight

Woman sues Kellogg for $5m, claiming there aren't enough strawberries in strawberry Pop-Tarts

The woman has argued the snack contains more quantities of other fruits.

53.6k

Oct 26th 2021, 6:19 PM

# Guidelines

Irish influencers 'must have evidence' to back up their Instagram claims about wellness products

One influencer claimed that a gut-health product stopped their irritable bowel syndrome.

25.7k

Mar 7th 2019, 12:05 AM

# media and marketing

Beauty chain Sisu fell foul of advertising rules for publishing a 'misleading' Instagram post

Pat Phelan’s cosmetic clinic company ‘strongly repudiated’ a complaint about a social media post.

21.7k

Feb 28th 2019, 5:17 PM

# Marketing

From 1893 to 1995 – these iconic ads help tell the history of business in Ireland

We’ve assembled some classic adverts from the likes of Penneys, Ryanair and Barry’s Tea.

20.6k

Jan 14th 2018, 12:01 PM

# phonovation

How this man is leading a company started by three Irish business tycoons

As part of our How My Business Works series, we profile Dublin-based Phonovation.

699

Jan 11th 2018, 2:29 PM

# Marketing

From 1893 to 1995 – these iconic ads help tell the history of business in Ireland

We’ve assembled some classic adverts from the likes of Penneys, Ryanair and Barry’s Tea.

650

Jan 11th 2018, 2:04 PM

# Cheez Plz

Mr Cheestrings: 'Alternative dairy has a place - but it will be niche'

Denis O’Riordan reflects on his 30-year marketing career at Kerry Foods.

13.2k

Dec 29th 2017, 8:30 PM

# food and drink

Mr Cheestrings: 'Alternative dairy has a place - but it will be niche'

Denis O’Riordan also reflects on his 30-year marketing career at Kerry Foods.

658

Dec 27th 2017, 6:00 AM

# media and arts

How evergreen, tearjerker Christmas ads tap into our 'primal programming'

Advertising guru Neal Davies shares his thoughts on why some festive promotions have such longevity.

11.0k

Dec 25th 2017, 3:00 PM

# media and arts

How evergreen, tearjerker Christmas ads tap into our 'primal programming'

Advertising guru Neal Davies shares his thoughts on why some festive promotions have such longevity.

578

Dec 24th 2017, 6:00 AM

# Marketing

'Odd and absurd': Declan Ganley denies he commissioned a dossier about Denis O'Brien

The Galway businessman was named in court documents relating to a case against PR firm Red Flag.

361

Dec 14th 2017, 10:53 AM

# Social Media

Facebook will stop using Ireland as a global hub for tax and revenue

Advertising sales will now be recorded in the local market in which they are made

688

Dec 12th 2017, 5:41 PM

# Tourism

Dublin's docklands are getting a new 'brand' to lure tourists

But businesses are worried they’re being left out of the plans.

28.4k

Dec 10th 2017, 9:45 AM

# Waterways Ireland

Dublin's docklands are getting a new 'brand' to lure tourists

But businesses are worried they’re being left out of the plans.

1.6k

Dec 7th 2017, 2:38 PM

# Tourism

Dublin's docklands are getting a new 'brand' to lure tourists

But businesses are worried they’re being left out of the plans.

2.0k

Dec 4th 2017, 1:00 AM

Voices

Why firms should stop talking about themselves all the time online

This digital expert delivers a masterclass in building a ‘content strategy’.

567

Nov 23rd 2017, 5:45 PM

# No Frills

Ryanair says the media made its cancellations cock-up sound like 'a big, big deal'

Kenny Jacobs made his first public appearance since the crisis.

10.8k

Nov 11th 2017, 6:30 AM

# kenny jacobs

Ryanair says the media made its cancellations cock-up sound like 'a big, big deal'

Kenny Jacobs made his first public appearance since the crisis.

432

Nov 9th 2017, 2:37 PM

# Transport

Ryanair says the media made its cancellations cock-up sound like 'a big, big deal'

Kenny Jacobs made his first public appearance since the crisis.

559

Nov 7th 2017, 12:49 PM

# the hard stuff

There's an underground poitín bar behind this mural in Dublin city centre

Pop-up joint 1661 is open until the end of next month.

24.4k

Nov 5th 2017, 6:30 PM

# ban poitin

There's an underground poitín bar behind this mural in Dublin city centre

Pop-up joint 1661 is open until the end of next month.

1.3k

Nov 2nd 2017, 3:49 PM

# food and drink

There's an underground poitín bar behind this mural in Dublin city centre

Pop-up joint 1661 is open until the end of next month.

3.7k

Oct 29th 2017, 6:00 PM

# attention grabbers

How Paddy Power's 'head of mischief' learned the c-word in 40 languages

Féilim MacAnIomaire famously got a job at the bookies by taking out a billboard ad.

22.2k

Oct 29th 2017, 10:30 AM

# no filter

How Paddy Power's 'head of mischief' learned the c-word in 40 languages

Féilim MacAnIomaire famously got a job at the bookies by taking out a billboard ad.

1.8k

Oct 26th 2017, 1:27 PM

# Marketing

How Paddy Power's 'head of mischief' learned the c-word in 40 languages

Féilim MacAnIomaire famously got a job at the bookies by taking out a billboard ad.

2.0k

Oct 20th 2017, 1:00 AM

# Policy

The government's new PR guru insists he's not running a 'spin unit' for Leo Varadkar

John Concannon heads the controversial new €5 million ‘strategic communications unit’.

683

Oct 19th 2017, 12:54 PM

Voices

How you can use a free Google tool to read the mind of your customer

Google Trends lets businesses analyse search data and work out who’s interested in what, when.

428

Oct 7th 2017, 2:00 PM

Voices

Why you should never turn down a touch of make-up when you're on Ireland AM

This media expert delivers a masterclass in preparing for a television interview.

174

Oct 5th 2017, 6:00 PM

# Tourism

Tourism bigwigs want help creating a 'Wild Atlantic Way' for Ireland's midlands

Fáilte Ireland is looking for designers to create a logo and brand name for the ‘Lakelands’ region.

412

Oct 5th 2017, 12:16 PM

# Health

A prominent IVF clinic has been slapped on the wrist for its 'misleading' ads

The Sims fertility clinic is featured in TV3′s documentary series, The Babymakers.

3.2k

Sep 26th 2017, 12:31 PM

# Marketing

Channel your inner grumpy 'man in the pub': PR lessons from Ryanair's cancellations 'cock-up'

Communications pros share their thoughts on how to handle a crisis situation.

756

Sep 23rd 2017, 12:00 PM

Voices

How to partner with other businesses without wrecking your reputation

This company director delivers a masterclass in joining forces with other SMEs.

156

Sep 21st 2017, 6:08 PM

# Marketing

An Post has squealed on its new competition over 'misleading' ads

Dublin-based CityPost has been ordered to remove some adverts that could ‘exploit’ consumers.

1.2k

Sep 21st 2017, 3:52 PM

# Marketing

A Nissan advert has been banned in Ireland for promoting violence

The advertisement showed a sister standing up for her brother who was being bullied.

1.1k

Sep 21st 2017, 12:41 PM

Voices

How Irish shoppers' online habits can teach retailers to make more sales

Getting customers onto your site is only part of the battle.

189

Sep 16th 2017, 12:00 PM

# Funding

Irish-founded Swrve has raised more than €20m to expand further overseas

The company wants to open a number of new offices worldwide.

761

Sep 14th 2017, 4:34 PM

# Funding

SurveyMonkey's backers have put over €20m into Dublin's Digital Marketing Institute

Spectrum Equity has taken a majority stake in the company with the deal.

474

Sep 14th 2017, 5:01 AM

# Marketing

This Irish teen quit school at 17 to launch a talent agency for online influencers

Conor O’Flaherty says he plans to hire up to 15 people in Galway over the next year.

22.3k

Sep 10th 2017, 6:00 PM

Voices

Want your product to stand out on the shelves? These are the secrets to great packaging

This graphic designer delivers a masterclass in presenting a product.

Sep 7th 2017, 6:00 PM

# YouTube star

This Irish teen quit school at 17 to launch a talent agency for online 'influencers'

Conor O’Flaherty says he plans to hire up to 15 people in Galway over the next year.

885

Sep 7th 2017, 3:14 PM