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All about the branding
'Is it a bird? Is it a plant?': What on earth is that Renua Ireland logo all about?
We asked some people who should know.
EVEN THE MAN behind the logo for Ireland’s newest political party isn’t sure what it is.
“Is it a bird? Is it a plant? We love that debate,” Noel Toolan, a brand and marketing consultant, told TheJournal.ie at the launch today.
Toolan, and what he says was “a team of experts” who all gave their time up for free, worked on developing the party brand, name and logo.
“The logo is a kind of a representation of what the party will become based on its attitude in terms of open, citizen engagement. We did quite a lot work looking at how do you brand a movement? How do you brand a party?
“Usually it’s quite conservatively. You look at all the brands that are existing pretty much across Europe you can pretty much code them straight away – red, blue or green.”
He insisted that the new party didn’t run focus groups because “we’d no money” and said there was a desire for the logo to be multicoloured.
The result is something which has a bit of everything as the party’s new deputy leader Billy Timmins later explained to us:
The blue is for economically creative, red is for the social conscience and the green is to show that we’re Irish and the yellow ties in with the Irishness, the green and gold and the softness. The yellow is [also] about positivity.
The name itself is based on the Irish phrase ‘ré-nua’ which is essentially ‘new era’ or ‘new beginning’. Understandably the party wants to be all about a new era in Irish politics.
Still confused about that logo? Well, here’s what Eddie Hobbs told us when we asked about it at the press conference:
“Well, you know, not everybody gets it, Hugh, but most people will.”
Unfortunately for Renua, the Photoshop crew have already got to work:
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