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“NOT EVERYBODY GETS it, Hugh, but most people will.”
That was Eddie Hobbs’s response to TheJournal.ie political editor Hugh O’Connell’s query on how the branding and name for Ireland’s newest political party, Renua Ireland, emerged.
According to Eddie, ”the left brain people” volunteering for the group “spent a lot of time sitting in on regional meetings” and listening to figure out a most appropriate name.
He added:
It wasn’t created by a cabal of people on the back of an envelope.
And definitely not on a whiteboard back at the office…
(h/t Michelle Hennessy)
Have you any better ideas for what the new party could have been called? Do let us know in the comments section below>
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