This ad is really footage of a €15k robbery

A Brazilian menswear store turns the tables on pre-Christmas thieves with their new ad campaign.

By Business Insider Friday 25 Jan 2013, 4:35 PM

Jan 25th 2013, 4:35 PM 13,248 Views 9 Comments

http://jrnl.ie/769599

Footage of the robbery used as a basis for Reserva's new ad.

Image: Reserva via Youtube

Footage of the robbery used as a basis for Reserva's new ad.

Image: Reserva via Youtube

'What is the Amazon Fire TV Stick?': Everything you need to know about Amazon's flash drive-shaped streaming device
Nancy Pelosi says Trump stonewalling Congress 'could be an impeachable offense' in her strongest stance yet
These $400 headphones have the strangest design I've ever seen — but they're still my go-to pair, even after a year of using them
MoviePass' parent company says it lost over $266 million last year (HMNY)

GETTING €15,000 worth of merchandise stolen right before Christmas is pretty awful. That’s why Brazilian menswear store Reserva decided to make metaphorical lemonade out of its lemons and incorporate footage of the 6 December robbery into its newest ad campaign.

“They stole my clothes and we stole their image,” owner Rony Meisler told O Globo newspaper.

The ad, dubbed Limonada (making lemonade out of lemons), reads, “There’s no need to break the store window. Just go in! Reserva sale: Up to 40 per cent off… Hurry up! Because there are people doing crazy things for Reserva.”

If you think Brazilian menswear store Reserva’s new ad campaign—featuring a full-blown robbery— looks pretty realistic, that’s because it is.

Watch the robbery/ad below:

via USE RESERVA/Youtube

- Laura Stampler

Short URL

Published with permission from:

Published with permission from

Business Insider

Business Insider is a business site with strong financial, media and tech focus.

See more articles by Business Insider

Contribute to this story:

Send a Correction

COMMENTS (9)

∞

About Us

Corrections

Report Content

Policies

TheJournal.ie is a full participating member of the Press Council of Ireland and supports the Office of the Press Ombudsman. This scheme in addition to defending the freedom of the press, offers readers a quick, fair and free method of dealing with complaints that they may have in relation to articles that appear on our pages. To contact the Office of the Press Ombudsman Lo-Call 1890 208 080 or go to www.pressombudsman.ie or www.presscouncil.ie

Please note that TheJournal.ie uses cookies to improve your experience and to provide services and advertising. For more information on cookies please refer to our cookies policy.

News images provided by Press Association and Photocall Ireland unless otherwise stated. Irish sport images provided by Inpho Photography unless otherwise stated. Wire service provided by Associated Press.

Journal Media does not control and is not responsible for user created content, posts, comments, submissions or preferences. Users are reminded that they are fully responsible for their own created content and their own posts, comments and submissions and fully and effectively warrant and indemnify Journal Media in relation to such content and their ability to make such content, posts, comments and submissions available. Journal Media does not control and is not responsible for the content of external websites.

This ad is really footage of a €15k robbery