Many of us make the same shopping trips weekly and buy the same foods regularly. With all the various advertisements and messages in-store telling us about what to buy, do we really stop to consider how our food is produced and where it comes from?

The Bord Bia Quality Mark can provide us with these answers. This is because:

• Only the Bord Bia Quality Mark means that food has been produced to the highest Bord Bia quality standards and you know where it comes from.

• This is because it is independently checked at every stage.

•  So by choosing food with the Quality Mark when shopping, you can rest assured that it will look after you and your family.

• The wide range of food with the Quality Mark includes beef, chicken, duck, lamb, pork (including bacon, cooked ham, rashers, sausages) and turkey; pre-packaged meals containing meat; fruit, vegetables and eggs.

• Choose food with the Bord Bia Quality Mark when shopping.

Further information on the Quality Mark can be found on
http://www.bordbia.ie/consumer/qualityassurance/pages/default.aspx