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People pass by the New York Stock Exchange after the banner for the Snap Inc. IPO was raised on the building's facade.
Snap Happy
Snapchat's parent company is now valued at €32 billion
Wait, what?
THE COMPANY BEHIND Snapchat closed on a high note in its Wall Street debut, proof, at least for a day, that there’s investor demand for young but still unproven tech companies.
Shares of Snap Inc. jumped $7.58, or 44%, to close at $24.48.
The company had priced its initial public offering of 200 million shares at $17 each. That was above the expected range of $14 to $16.
Snap’s IPO was one of the most anticipated for a technology company since Twitter’s in 2013. That, in turn, had created the biggest stir since Facebook made its debut on Wall Street in 2012. Twitter is now valued at $11 billion, while Facebook is $395 billion. Snap’s closing price valued the Los Angeles company at $34 billion.
Snapchat is best known for disappearing messages and quirky face-filters for jazzing up selfies. It’s popular with young people, but growth has slowed in recent months. That has investors wondering whether the company will end up more like Twitter, with its troubles attracting users and declining stock price, or Facebook, with soaring user numbers and stock price.
The surge on Wall Street shows that there is initial investor excitement about Snap, but it’s not guaranteed to last. Twitter, for one, soared initially after its IPO, but now trades 39 percent below its IPO price. Facebook, meanwhile, struggled initially but has since more than tripled its IPO price.
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