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WEEKEND BUSINESS PAPER The Sunday Business Post is to release its first set of results since June 2013 when it left a brief period of examinership, and it looks like the company may have turned a corner.
Operating losses at the paper have been reduced by 90% to €218,889 it seems with a new regime of investors, a new board and new management.
The improvement in the company’s fortunes can be attributed to a ‘stabilisation of circulation, increased advertising revenues and new initiatives in areas such as conferencing’ a company statement said.
“The team at the Sunday Business Post have worked amazingly well and hard to achieve this performance,” said Paul Cooke, CEO of Post Publications Limited, the paper’s parent company.
We expect the business to be profitable in the second half of this financial year.
Cooke (who is also a shareholder in the Post Publications) says the company has invested in a new digital offering which will be launched shortly.
Things are also improving for the paper as far as circulation is concerned.
Although it remains a deal below its December 2012 figure of 39,416 (and far below the other Sunday broadsheets), the Audit Bureau of Circulation figures for the paper as at December 2013 show that circulation increased steadily over the last 6 months of 2014 to 33,233.
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