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THE SALVATION ARMY in South Africa had tapped into success of The Dress, transforming the debate over colour into a domestic violence campaign.
The Dress sparked intense discussion online over its colour – some say it was white and gold, while others saw it as blue and black.
Featuring a model wearing a version of the now iconic dress, the campaign carries the tagline: ‘Why is it so hard to see black and blue?’
A spokesperson for the Salvation Army said the organisation sees the “devastating devastating effects of domestic violence on women, men and children every day”.
“This innovative and powerful campaign by The Salvation Army in South Africa highlights that domestic violence is often overlooked by society,” they added.
We hope this image helps people to see the true impact of this crime.
Domestic violence against women in South Africa had been recorded as ‘the highest rate ever reported’, the Associated Press reported.
Read: Increases in domestic violence against men >
Poll: Would you intervene if you saw domestic violence? >
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