We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

542,000 people watched Michelle Massey (right) beat Niamh McDonald to become Bill Cullen's new Apprentice - while 1.12m watched Matt Cardle win The X Factor. TV3/Screentime Shinawil

TV3 reports ‘unbelievable’ December viewing figures

The audience for last night’s Apprentice wasn’t its highest, but the station still saw 1.12 million tune in for the X Factor.

TV3 HAS REPORTED what it describes as “unbelievable” TV viewing figures for the month of December to date, saying it set a new record for the channel with the audience for last week’s X Factor finals.

An average of 930,000 people watched the live finale on Sunday as Matt Cardle was crowned the winner of the show’s seventh series, with a peak audience of 1.12 million for the final minutes of the show.

Last night’s final of the third Irish series of The Apprentice also drew huge crowds, though the 542,000 average audience that tuned into last night’s show – where Michelle Massey overcame Niamh McDonald – was a little short of the highest figure for the series.

The network’s overall average share of the TV audience in December had shown a “phenomenal surge”, a TV3 spokeswoman said, saying that the last ten days’ worth of programming had been particularly attractive.

Alongside the finals of The X Factor and The Apprentice, viewing figures had also been boosted by the final stages of I’m A Celebrity, Get Me Out Of Here and the bumper coverage of Coronation Street last week.

The latter, in particular, had drawn substantial viewing figures as the show celebrated its 50th birthday with a major tram crash on the Weatherfield set, culminating in an hour-long episode broadcast live last Thursday.

Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.