We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

Jeff Chiu/Associated Press
can't beat them join them

YouTube is addressing one of the biggest problems with mobile videos

And it’s taking a leaf out of Snapchat’s book.

IT’S NO SECRET that many people hate watching videos recorded in portrait mode.

Narrow video, hard to make out features and black borders on both sides makes watching them difficult.

Many attempts have been made to combat this. Google’s camera only allows you to record when your phone is in portrait mode and there are apps out there that record in landscape, even when you hold your phone in portrait, but this hasn’t curbed the problem.

Now it looks like YouTube is adapting to this trend instead of fighting it. A new version of the app on iOS and Android now presents vertical videos properly when full screen instead of rotating them.

The change was first spotted by Android Police and it follows the likes of Snapchat, Meerkat and Periscope which display videos in portrait.

It’s more convenient to hold a phone that way than in landscape mode than to rotate it so it’s easier to cater to this trend than to try and curb it.

2Q== An example of fullscreen portrait videos under the new Android update. YouTube YouTube

While it doesn’t solve the problem for those watching on desktop or TV, those who regularly watch YouTube through their smartphones – half of all its views come from mobile – will find fullscreen viewing less frustrating.

Read: An Irish startup thinks it can stop you from blocking online ads >

Read: Should you bother ejecting a USB drive properly? >

Your Voice
Readers Comments
    Submit a report
    Please help us understand how this comment violates our community guidelines.
    Thank you for the feedback
    Your feedback has been sent to our team for review.