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Dublin: 10 °C Wednesday 22 May, 2013

EU cracks down on tobacco branding

Banning flavoured cigarettes and images of rotting lungs are all part of the plan.

A mock package of cigarettes at the European Commission.
A mock package of cigarettes at the European Commission.
Image: (AP Photo/Yves Logghe)

WITH MENTHOL CIGARETTES to be banned and cigarette packs sold with repulsive images of rotting lungs, the European Union have released new anti-tobacco proposals, the first in over a decade.

“Tobacco kills half of its users and is highly addictive,” said EU Health Commissioner Tonio Borg, himself a former smoker. “We’re not forbidding smoking, we’re aiming to make it less attractive.

Almost 700,000 Europeans die from tobacco-related illnesses each year, equal to the population of Frankfurt or Palermo, and Borg hopes to cut the bloc’s 27 per cent of smokers by two percentage points in five years.

With the habit most often acquired before the age of 25, the proposed legislation particularly targets the young, hence a ban on flavoured cigarettes, roll-your-own, or smokeless tobacco products.

Plain packaging

“Tobacco products should look and taste like tobacco products,” said Borg, adding that flavours such as menthol, chocolate or vanilla were often popular with young people.

On packaging, images of camels along with other well-known cigarette logos will be gone in three to four years, the time it will take the 27 EU states and the European parliament to approve the package of new rules.

They will notably force tobacco companies to cover 75 per cent of packets back and front with graphic health warnings and gruesome pictures of diseased body parts.

The size of packs will be standardised and boxes of 10 banned “to ensure the full visibility of pictorial warnings”.

But the proposals fall short of demands by many health campaigners for a total ban on company branding and logos on packets, along the lines of the plain packaging enforced this month in Australia.

Should Australia win an appeal currently at the World Trade Organization against its plain packets, “it will open the way for others to follow suit,” said Borg. The proposals state that “member states remain free to introduce plain packaging in duly justified cases.”

Pipes and cigars however were largely left out of the loop.

“They are on the decline and don’t attract youths,” Borg said.

- © AFP, 2012

Read: How to make a hangover even worse? Smoke >

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Comments (48 Comments)

  • After reading that ‘smoking caused cancer in laboratory rats and mice’ I have decided to put tobacco in my traps. If the trap doesn’t get them, I’m going for the long term solution.

    Reply
  • Will each brand be assigned a diseased lungs picture that is unique to them? Just so smokers can tell them apart like.

    Reply
  • Think the main questions here are :-
    1) Did the smoking ban reduce the amount of people smoking
    2) Did continually putting up the price of Cigarettes reduce the amount of people smoking
    3) Did removing packs of 10 from the shelf’s reduce the amount of people smoking
    4) Did hiding the packets of Cigarettes from display reduce the amount of people smoking

    simple answer is NO
    .
    So will putting pictures like this on packs of Cigarettes have any real impact on smokers. NO , why? because they don’t care. Cigarettes are a highly addictive nicotine delivery system, designed to keep you hooked no matter what advertising you go with. Anyone who has given up including me will tell you it wont make a blind bit of difference if you are a smoker.
    .
    The real solution is to properly educate at an early age.
    .

    Reply
    • Simon, the simple answer to your points above are YES and not NO. Ask any smoker who has to go outside to smoke when in a pub or restaurant have they cut back and they’ll probably say yes. There are many studies that show a link between the price of cigarettes and the numbers smoked. That is being undermined by smuggling and the prevention of that undermined by the Judiciary who dish out derisory fines instead of jailing those selling smuggled cigarettes.

      The ban on packs of tens and single cigarette sales were aimed at stopping children smoking. All these rules and others are to take the glamour from smoking and are aimed at stopping children starting.

      Reply
    • http://www.nuigalway.ie/health-promotion/documents/M_Barry/2009_rep_slan_2007_smoking.pdf
      .
      one quote from it
      “The success of Ireland’s smoking ban has primarily been in reduced risks
      from passive smoking. There is no evidence that Ireland has achieved a
      sustained downward trend in overall smoking rates.”

      the stats prove different and there is no real downward trend in smokers

      Reply
    • Your quote does not claim any link between the number of people smoking and the smoking ban. Nor did I. I said it reduces the number of cigarettes smoked.

      Furthermore, there has been an increase in young females smoking, not a cohort who spend a lot of time in bars. It could be that there is an increase overall in smokers because of the increase in females smoking but a decrease in those who smoke in bars. Therefore the smoking ban could have still brought a reduction in the numbers who would now be smoking. Several people I know have given up smoking and said that the smoking ban was the reason.

      Finally the smoking ban was not brought in to reduce the number of smokers. It was brought in to reduce the deleterious effect of smoke on those working in bars & restaurants. As your quote says, that worked.

      Reply
  • Non smokers die everyday

    Reply
  • What about alcohol. Any graphic pictures to be put on every bottle. Maybe a rotten liver perhaps.

    Reply
  • Never smoked and never will but used work in a offy and would hate to have to look at that shite on the boxes all night long. Its like when I’m walking down the street and the anti abortion lot come along. Don’t even hear them out because I can’t look at the pictures they have hanging up.

    Reply
  • Resistance is futile is it Mr Borg?

    Reply
  • Does the EU still pay large amounts of grants and subsidies to tobacco farmers in Southern Europe , and what about the many millions of euro they spend on the traveling circus, forcing the parliament to pack up all their files and paperwork and have meetings in Strasbourg 12 times a year.

    Reply
  • These pictures would ordinarily be banned under obscene publication laws and the real concern is that children will come across them and be seriously disturbed. There is a general level of both hypocrisy and immorality at play here with all States generating substantial funds from the sale of these products.
    They should either have the courage to prevent the sale of tobacco products or stop their silly and failed interventions. In Ireland the number of smokers has increased substantially since the smoking ban but in the meantime we did a serious amount of damage to the pub and restaurant trade.
    Switzerland took a very adult decision in a plebiscite recently when they overwhelmingly rejected the nanny state idea of banning smoking in all public areas and spaces.

    Reply
    • Michael, which do you think is more dangerous for children, to be disturbed by an image of a diseased lung or living in a house where their parents smoke?

      Reply
    • Michael, I’m sure we would ban cigarettes if we thought that would work but it probably wouldn’t.

      I have been to Switzerland a number of times and it’s disgusting having to sit in a smoky pub. However smoking in pubs etc is banned in many cantons, just not all.

      What do you think of this Swiss doctor’s comment below?

      Speaking before the vote, Jean-Charles Rielle, a doctor and member of the committee behind the proposal, told AFP news agency …. “In the cantons where these laws [banning smoking rooms] are already in effect, we saw immediately… a 20% drop in hospitalisation due to cardiovascular incidents, heart attacks and these kinds of problems,” he said.

      Reply
    • I find it hard to believe that after introducing a ban on smoking in bars that there was an immediate 20% drop in hospitalisation for cardiovascular incidents and heart attacks. specially when the person who says has vested interests. ( a doctor and pro anti smoker). He makes it sound like they were turning a tap off. Maybe some proper independent statistics from hospitals admissions would be better.

      Reply
    • Doctors are not normally known as liars are they? He was referring to Swiss cantons and he’s a Swiss doctor. In the US there was a town which had a Democrat run council and they voted to ban smoking in offices etc, afterwards the local hospital saw a large drop in admittances for heart attacks. Then the Republicans got in and lifted the ban and the heart attacks increased again. Smoking even a few cigarettes or through passive smoking increases the risk of a sudden heart attack. It killed a 51 year friend of mine recently and left his wife widowed with two young children to rear.

      Reply
  • “Tobacco kills half of its users”

    How many death certificates who tobacco as a cause of death?

    Reply
  • Why not just put slogans on the packs like “Only and idiot would smoke.”

    Reply
  • Great to be living in the Nanny state

    Reply
    • The so called Nanny states Health system is under serious pressure which will only get worse, people need to know there’s repercussions for smoking. If they don’t care about their own health, they should care about other peoples health who have to get treatment from the same health system they are unnecessarily putting under increased pressure. I am an ex smoker of 12 years by the way!

      Reply
    • Why don’t the EU just come out and ban tobacco instead of all this bull about putting pictures on this and that. Say end of 2014 tobacco will be a Class A drug. You have 2 years to give up.

      Reply
    • Because that then would be a nanny state! I think drugs should be legalised. People should be free to do what they want, all within reason of course, but if the state is going to have to care for you when you inevitably get very ill, it definitely has the right to warn you in advance by whatever means necessary and try to recoup tax off you to cover those expenses. I know it sounds cold, I don’t mean it to be, but our health system is in crisis!

      Reply
    • Diarmaid , smokers pay heavily in tax which I imagine among other things is used to put back into the health system. Also smokers generally die younger meaning they won’t be claiming pensions. If more people live longer then the health system will be under ever increasing pressure, along with the pension reserves. A recent report showed that although we live longer we are getting more and more illnesses with age.
      Its swings and roundabouts.

      Reply
    • Just done some looking up on figures and spending.

      the HSE is spending 13.3 billion a year ( this would include 7 billion on wages)
      .
      revenue on smoking is 1 billion ( this is a big hole to fill if it were to disappear )
      .
      That would be like saying that for every 13 people in hospital 1 of them is there directly because they are smokers.
      .
      1 billion is a lot of revenue to make up.
      .
      I’m not trying to advocate smoking, and it has many health risks, but posts banded around that smokers put pressure on the health system is just not founded. Remove smokers and their tax from the equation, and then you open up a whole lot of other pressures as listed in previous comments. you just cant blame the smokers. more and more of us live in cities full of car pollutions.

      Reply
    • I’m not sure who you’re having the argument with, I never said smokers didn’t pay enough? I am arguing that the state is well within its rights to put pictures on cigarette boxes.

      Reply
    • Some people obviously need a nanny, with a big stick, they are that profoundly stupid.

      Reply
    • Just one more point . our health service is under pressure not because of more people getting ill or people not looking after their health, but mainly due to miss-management, cut the crap and waste. get more generic drugs and sort out the admin.

      Reply
    • Hi Diarmaid. I’m not arguing with you, just pointing out some facts, when you said that .
      “they don’t care about their own health, they should care about other peoples health who have to get treatment from the same health system they are unnecessarily putting under increased pressure”
      .
      The fact that the revenue the generate from smoking practically cancels out the monies used in health care. and removing smoking from the equations is not a fix for our health system at it current crisis.
      .
      If the government have the right to put the pictures on the box, then as a consumer who pays 88% of the price of tobacco directly to the government in tax, then they should have the right to not have the pictures on the box.

      Reply
    • Simon, your point about the revenue from cigarettes cancelling the cost of smoking is nonsense.

      You are leaving out the cost to the state to support the family of a dead wage earner, the “cost” of his death to the family and friends, the loss of his productivity, wages & his forgone tax. The cost to his insurance company if he had a life insurance policy, his mortgage insurance, etc. The early cost of his funeral and associated costs. If someone died from smoking early say after costing the state tens of thousands in euro to educate them before they paid it back. What about the “cost” to someone who dies an agonising death from lung cancer, from emphysema, years of chronic bronchitis, etc. What is the “cost” to someone and their relatives who has had a leg amputated, as a friend of mine’s Dad did through smoking?

      What cost can you put on losing 14 years of your life, which is what the average smoker loses? 14 years of loss to his spouse who loses her life’s companion, to his children. What are those costs? Ask the children of dead smokers how much they would pay to have their mother for longer than maybe a dozen years.

      People who smoke are selfish, stupid, addicts and those who try and fight genuine efforts to help them are beneath contempt.

      Reply
    • Hi Simon, I take your point, but as you and I both know, smoking is not a choice, it’s an addiction. So while everyone has a right to be an addict if they so choose, just cause you pay to be an addict does not mean the state can shirk its responsibility to put as many warning signs as is possible in front of you!

      Reply
  • I believe I have the right to smoke the kind of cigarettes I like. Just as I have the right to drink alcohol. I only drink, as many people do, champain on special occasions, a glass of wine during a romantic dinner. I only smoke a flavoured slim cigarette when I drink my morning cofee. I could not function without these thinngs. But I would still be breathing the same polluted air. Where I leave there is so much dust in the air and so much gas that cigarettes do not stand a chance to harm me first. What would really harm me would be the lack of flavoured cigarettes.

    PS Who can say how cigarettes should look, taste and smell like?

    If today we forbid flavoured cigarettes, tomorow maybe we forbid reindeer-shaped chocolate (because ciocolate should look like chocolate and not like a reindeer)

    Reply
  • I believe I have the right to smoke the kind of cigarettes I like. Just as I have the right to drink alcohol. I only drink, as many people do, champain on special occasions, a glass of wine during a romantic dinner. I only smoke a flavoured slim cigarette when I drink my morning cofee. I could not function without these thinngs. But I would still be breathing the same polluted air. Where I live there is so much dust in the air and so much gas that cigarettes do not stand a chance to harm me first. What would really harm me would be the lack of flavoured cigarettes.

    PS Who can say how cigarettes should look, taste and smell like?

    If today we forbid flavoured cigarettes, tomorow maybe we forbid reindeer-shaped chocolate (because ciocolate should look like chocolate and not like a reindeer)

    Reply

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