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#Marketing

# marketing - Yesterday’s News

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# marketing - Wednesday 28 September, 2016

From Business ETC Vodafone bull ad branded 'disgraceful' for making light of 'very dangerous animals' Marketing

Vodafone bull ad branded 'disgraceful' for making light of 'very dangerous animals'

The Advertising Standards Authority found the ad to be in breach of their guidelines.

# marketing - Tuesday 27 September, 2016

From Business ETC 'A tweet from Kendall Jenner can be worth more than a €500k marketing budget' Insights

'A tweet from Kendall Jenner can be worth more than a €500k marketing budget'

Celebrity endorsements have helped this entrepreneur build his small Dublin salon into a global business.

# marketing - Thursday 22 September, 2016

From Business ETC Most of Ireland's marketers don't have entry-level digital skills, a survey has found Marketing

Most of Ireland's marketers don't have entry-level digital skills, a survey has found

Research by the Digital Marketing Institute shows that there is a growing digital skills gap among Irish marketers.

# marketing - Sunday 11 September, 2016

A 40-year-old technology still beats Facebook for getting people to visit websites

A new Irish study found email newsletters were more likely to drive online sales than social media.

# marketing - Thursday 8 September, 2016

From Business ETC A 40-year-old technology still beats Facebook for getting people to visit websites Marketing

A 40-year-old technology still beats Facebook for getting people to visit websites

A new Irish study found email newsletters were more likely to drive online sales than social media.

# marketing - Thursday 25 August, 2016

From Business ETC Facebook will get access to WhatsApp phone numbers to hit people with more targeted ads Social Media

Facebook will get access to WhatsApp phone numbers to hit people with more targeted ads

The newly shared data is likely to prove a valuable commodity for the world’s largest social network.

# marketing - Monday 22 August, 2016

7 clever marketing campaigns that went down in history

We take a look at some of the best campaigns ever.

# marketing - Saturday 30 July, 2016

From Business ETC Kid-safe marketing tech and life as a VC: What Dylan Collins has been up to Marketing

Kid-safe marketing tech and life as a VC: What Dylan Collins has been up to

The gaming entrepreneur has developed the first child-friendly digital advertising platform.

From Business ETC AIB and Permanent TSB will have to fund a state campaign teaching people to switch banks Finance

AIB and Permanent TSB will have to fund a state campaign teaching people to switch banks

The two lenders will cough up €1.8 million for the programme as part of their bailout deals.

# marketing - Thursday 28 July, 2016

From Business ETC Facebook is running out of places to show ads in people's news feeds Social Media

Facebook is running out of places to show ads in people's news feeds

But video ads are still a major untapped resource for the social network.

# marketing - Monday 25 July, 2016

Here's why a phone company is paying $4.8bn for Yahoo's 'worthless' business

Verizon wants to get its hands on the internet pioneer’s billion-odd users and advertising technology.

From Business ETC Why a phone company is paying $4.8bn for Yahoo's 'worthless' business Internet

Why a phone company is paying $4.8bn for Yahoo's 'worthless' business

Verizon wants to get its hands on the internet pioneer’s billion-odd users and advertising technology.

# marketing - Wednesday 20 July, 2016

From Business ETC A 'bottomless brunch' promotion is among three bar ads given a slap on the wrist Marketing

A 'bottomless brunch' promotion is among three bar ads given a slap on the wrist

Alcohol Action Ireland complained about several campaigns for promoting unsafe drinking.

# marketing - Sunday 3 July, 2016

From Business ETC The gentle art of making an event a social media success Insights

The gentle art of making an event a social media success

From trending on Twitter to sentiment analysis, these are the key things you need to know.

# marketing - Friday 1 July, 2016

From Business ETC 'You can't be excellent at everything. Find what you're good at then do more of that' Insights

'You can't be excellent at everything. Find what you're good at then do more of that'

Just because you started a business doesn’t always mean you’re the best person to run it.

# marketing - Saturday 25 June, 2016

From Business ETC What is 'influencer marketing' and how can you make it work to your advantage? Social Media

What is 'influencer marketing' and how can you make it work to your advantage?

It’s all about finding people who can cut through to your target audience.

# marketing - Wednesday 22 June, 2016

From Business ETC The man who first sold the internet to Ireland now wants to conquer the US Internet

The man who first sold the internet to Ireland now wants to conquer the US

As part of our weekly How My Business Works series, we profile Adforce.

# marketing - Sunday 12 June, 2016

'I had to get my name out there without much funding - so I created this character'

Before Michael Flynn unleashed Mattress Mick on the world, his last business collapsed. This is how he rebuilt.

# marketing - Friday 10 June, 2016

From Business ETC 'I had to get my name out there without much funding - so I created this character' Insights

'I had to get my name out there without much funding - so I created this character'

Before Michael Flynn unleashed Mattress Mick on the world, his last business collapsed. This is how he rebuilt.

# marketing - Monday 6 June, 2016

From Business ETC Consumer and advertising laws have changed - and it's vital companies keep up Insights

Consumer and advertising laws have changed - and it's vital companies keep up

There are a range of overlapping regulations in Ireland that can be hard to follow.

# marketing - Saturday 28 May, 2016

From Business ETC Vaping businesses hit out as e-cigarette ads are banned Retail

Vaping businesses hit out as e-cigarette ads are banned

New laws will stop the nicotine-filled products being advertised virtually anywhere in Ireland.

# marketing - Tuesday 24 May, 2016

Budweiser won't be using Conor McGregor in its ads any time soon

The beer company fell foul of the advertising authority for its ‘dream big’ campaign.

# marketing - Monday 23 May, 2016

From Business ETC Budweiser won't be using Conor McGregor in its ads any time soon Marketing

Budweiser won't be using Conor McGregor in its ads any time soon

The beer company fell foul of the advertising authority for its ‘dream big’ campaign.

# marketing - Saturday 21 May, 2016

From Business ETC How to 'eat your own dog food' when it comes to digital marketing Insights

How to 'eat your own dog food' when it comes to digital marketing

If you want to be a success, you need to start from the customer and work backwards.

# marketing - Friday 20 May, 2016

From Business ETC Portlaoise business marketers Internal Results have been bought by a rising US star Marketing

Portlaoise business marketers Internal Results have been bought by a rising US star

Madison Logic has snapped up the five-year-old company.

# marketing - Sunday 15 May, 2016

From Business ETC The sometimes-murky business of being a social media 'influencer' Marketing

The sometimes-murky business of being a social media 'influencer'

We spoke to leading bloggers about advertising, trust and transparency in their industry.

# marketing - Friday 13 May, 2016

From Business ETC People struggle to spot bad deals when forced to read too much product jargon Policy

People struggle to spot bad deals when forced to read too much product jargon

A new report from the ESRI found complex marketing techniques can leave consumers flummoxed.

# marketing - Thursday 12 May, 2016

From Business ETC Digital advertising is growing faster in Ireland than anywhere else in Europe Marketing

Digital advertising is growing faster in Ireland than anywhere else in Europe

The sector also overtook TV ads as the top earner for the first time.

# marketing - Wednesday 4 May, 2016

From Business ETC TransferWise has been slapped on the wrist for 'misleading' advertising Marketing

TransferWise has been slapped on the wrist for 'misleading' advertising

The UK fintech company claimed people could ‘save up to 90%’ using its foreign-exchange services.

# marketing - Friday 29 April, 2016

Irish Water is easily the country's least reputable brand

The unloved semi-state ranks below Eir and the banks when it comes to trust.

From Business ETC Irish Water is easily the country's least reputable brand Marketing

Irish Water is easily the country's least reputable brand

The unloved semi-state ranks below Eir and the banks when it comes to trust.

# marketing - Monday 25 April, 2016

An Irish agency that knows how to get noticed has just been named one of the world's best

Thinkhouse specialise in reaching out to 18-35-year-olds. Their campaigns tend to be memorable…

From Business ETC An Irish agency that knows how to get noticed has been named one of the world's best Marketing

An Irish agency that knows how to get noticed has been named one of the world's best

Thinkhouse specialise in reaching millennials. And their campaigns tend to be memorable.

From Business ETC Twitter's top Irish advertisers will be able to jump the queue - for a price Marketing

Twitter's top Irish advertisers will be able to jump the queue - for a price

The social media company is rolling out its First View feature today.

# marketing - Sunday 24 April, 2016

From Business ETC 'We could've read all the books in the world, but they wouldn’t prepare us for our first year' Insights

'We could've read all the books in the world, but they wouldn’t prepare us for our first year'

Building a business with no experience is tough – it helps to know your industry backwards.

# marketing - Wednesday 20 April, 2016

From Business ETC Toyota has to stop claiming it has the 'best-built cars in the world' Marketing

Toyota has to stop claiming it has the 'best-built cars in the world'

The auto giant said it was ‘absolutely bemused’ by the advertising watchdog’s ruling.

# marketing - Wednesday 13 April, 2016

From Business ETC How one man runs half a dozen websites and still opens all his company's mail Internet

How one man runs half a dozen websites and still opens all his company's mail

As part of our weekly How My Business Works series we look at the company behind the Insure My… brands.

From Business ETC Ads are overwhelmingly 'following the eyeballs' onto mobile phones Marketing

Ads are overwhelmingly 'following the eyeballs' onto mobile phones

But search engines are still king when it comes to online advertising in Ireland.

# marketing - Monday 11 April, 2016

From Business ETC How to tell if you're in desperate need of a website overhaul Insights

How to tell if you're in desperate need of a website overhaul

If you answer ‘yes’ to any of these six questions its probably time for a revamp.

# marketing - Sunday 10 April, 2016

From Business ETC Want to hunt down customers online? Here's the data to drive your decisions Insights

Want to hunt down customers online? Here's the data to drive your decisions

Social media gives small players a fighting chance of competing with huge brands.

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