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Dublin: 15 °C Sunday 24 July, 2016

#Marketing

# marketing - Yesterday’s News

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# marketing - Wednesday 20 July, 2016

From Business ETC A 'bottomless brunch' promotion is among three bar ads given a slap on the wrist Marketing

A 'bottomless brunch' promotion is among three bar ads given a slap on the wrist

Alcohol Action Ireland complained about several campaigns for promoting unsafe drinking.

# marketing - Sunday 3 July, 2016

From Business ETC The gentle art of making an event a social media success Insights

The gentle art of making an event a social media success

From trending on Twitter to sentiment analysis, these are the key things you need to know.

# marketing - Friday 1 July, 2016

From Business ETC 'You can't be excellent at everything. Find what you're good at then do more of that' Insights

'You can't be excellent at everything. Find what you're good at then do more of that'

Just because you started a business doesn’t always mean you’re the best person to run it.

# marketing - Saturday 25 June, 2016

From Business ETC What is 'influencer marketing' and how can you make it work to your advantage? Social Media

What is 'influencer marketing' and how can you make it work to your advantage?

It’s all about finding people who can cut through to your target audience.

# marketing - Wednesday 22 June, 2016

From Business ETC The man who first sold the internet to Ireland now wants to conquer the US Internet

The man who first sold the internet to Ireland now wants to conquer the US

As part of our weekly How My Business Works series, we profile Adforce.

# marketing - Sunday 12 June, 2016

'I had to get my name out there without much funding - so I created this character'

Before Michael Flynn unleashed Mattress Mick on the world, his last business collapsed. This is how he rebuilt.

# marketing - Friday 10 June, 2016

From Business ETC 'I had to get my name out there without much funding - so I created this character' Insights

'I had to get my name out there without much funding - so I created this character'

Before Michael Flynn unleashed Mattress Mick on the world, his last business collapsed. This is how he rebuilt.

# marketing - Monday 6 June, 2016

From Business ETC Consumer and advertising laws have changed - and it's vital companies keep up Insights

Consumer and advertising laws have changed - and it's vital companies keep up

There are a range of overlapping regulations in Ireland that can be hard to follow.

# marketing - Saturday 28 May, 2016

From Business ETC Vaping businesses hit out as e-cigarette ads are banned Retail

Vaping businesses hit out as e-cigarette ads are banned

New laws will stop the nicotine-filled products being advertised virtually anywhere in Ireland.

# marketing - Tuesday 24 May, 2016

Budweiser won't be using Conor McGregor in its ads any time soon

The beer company fell foul of the advertising authority for its ‘dream big’ campaign.

# marketing - Monday 23 May, 2016

From Business ETC Budweiser won't be using Conor McGregor in its ads any time soon Marketing

Budweiser won't be using Conor McGregor in its ads any time soon

The beer company fell foul of the advertising authority for its ‘dream big’ campaign.

# marketing - Saturday 21 May, 2016

From Business ETC How to 'eat your own dog food' when it comes to digital marketing Insights

How to 'eat your own dog food' when it comes to digital marketing

If you want to be a success, you need to start from the customer and work backwards.

# marketing - Friday 20 May, 2016

From Business ETC Portlaoise business marketers Internal Results have been bought by a rising US star Marketing

Portlaoise business marketers Internal Results have been bought by a rising US star

Madison Logic has snapped up the five-year-old company.

# marketing - Sunday 15 May, 2016

From Business ETC The sometimes-murky business of being a social media 'influencer' Marketing

The sometimes-murky business of being a social media 'influencer'

We spoke to leading bloggers about advertising, trust and transparency in their industry.

# marketing - Friday 13 May, 2016

From Business ETC People struggle to spot bad deals when forced to read too much product jargon Policy

People struggle to spot bad deals when forced to read too much product jargon

A new report from the ESRI found complex marketing techniques can leave consumers flummoxed.

# marketing - Thursday 12 May, 2016

From Business ETC Digital advertising is growing faster in Ireland than anywhere else in Europe Marketing

Digital advertising is growing faster in Ireland than anywhere else in Europe

The sector also overtook TV ads as the top earner for the first time.

# marketing - Wednesday 4 May, 2016

From Business ETC TransferWise has been slapped on the wrist for 'misleading' advertising Marketing

TransferWise has been slapped on the wrist for 'misleading' advertising

The UK fintech company claimed people could ‘save up to 90%’ using its foreign-exchange services.

# marketing - Friday 29 April, 2016

Irish Water is easily the country's least reputable brand

The unloved semi-state ranks below Eir and the banks when it comes to trust.

From Business ETC Irish Water is easily the country's least reputable brand Marketing

Irish Water is easily the country's least reputable brand

The unloved semi-state ranks below Eir and the banks when it comes to trust.

# marketing - Monday 25 April, 2016

An Irish agency that knows how to get noticed has just been named one of the world's best

Thinkhouse specialise in reaching out to 18-35-year-olds. Their campaigns tend to be memorable…

From Business ETC An Irish agency that knows how to get noticed has been named one of the world's best Marketing

An Irish agency that knows how to get noticed has been named one of the world's best

Thinkhouse specialise in reaching millennials. And their campaigns tend to be memorable.

From Business ETC Twitter's top Irish advertisers will be able to jump the queue - for a price Marketing

Twitter's top Irish advertisers will be able to jump the queue - for a price

The social media company is rolling out its First View feature today.

# marketing - Sunday 24 April, 2016

From Business ETC 'We could've read all the books in the world, but they wouldn’t prepare us for our first year' Insights

'We could've read all the books in the world, but they wouldn’t prepare us for our first year'

Building a business with no experience is tough – it helps to know your industry backwards.

# marketing - Wednesday 20 April, 2016

From Business ETC Toyota has to stop claiming it has the 'best-built cars in the world' Marketing

Toyota has to stop claiming it has the 'best-built cars in the world'

The auto giant said it was ‘absolutely bemused’ by the advertising watchdog’s ruling.

# marketing - Wednesday 13 April, 2016

From Business ETC How one man runs half a dozen websites and still opens all his company's mail Internet

How one man runs half a dozen websites and still opens all his company's mail

As part of our weekly How My Business Works series we look at the company behind the Insure My… brands.

From Business ETC Ads are overwhelmingly 'following the eyeballs' onto mobile phones Marketing

Ads are overwhelmingly 'following the eyeballs' onto mobile phones

But search engines are still king when it comes to online advertising in Ireland.

# marketing - Monday 11 April, 2016

From Business ETC How to tell if you're in desperate need of a website overhaul Insights

How to tell if you're in desperate need of a website overhaul

If you answer ‘yes’ to any of these six questions its probably time for a revamp.

# marketing - Sunday 10 April, 2016

From Business ETC Want to hunt down customers online? Here's the data to drive your decisions Insights

Want to hunt down customers online? Here's the data to drive your decisions

Social media gives small players a fighting chance of competing with huge brands.

# marketing - Friday 8 April, 2016

From Business ETC What you can learn about branding your business from a binman Insights

What you can learn about branding your business from a binman

Creating a ‘bold promise’ you can stand over is a key step.

# marketing - Wednesday 6 April, 2016

From Business ETC The simple tricks that will make your website more search engine friendly Insights

The simple tricks that will make your website more search engine friendly

Popping up in Google and other search results is key if you want to reach customers.

# marketing - Monday 4 April, 2016

From Business ETC 'Online video isn't the future of marketing - it's the now' Insights

'Online video isn't the future of marketing - it's the now'

Irish companies can still take advantage of the explosion in video on shoestring budgets.

# marketing - Friday 1 April, 2016

From Business ETC Thousands of businesses don’t even have a website – and that’s a big worry Opinion

Thousands of businesses don’t even have a website – and that’s a big worry

‘Despite Ireland spending more online, our SMEs are missing out on the e-commerce revolution.’

# marketing - Thursday 31 March, 2016

From Business ETC How you can turn social media into a real money-spinner Social Media

How you can turn social media into a real money-spinner

It’s possible – with the right approach.

# marketing - Wednesday 30 March, 2016

Journal Media launches brand new business site

Fora will help SMEs and startups access information, support and quality journalism.

From Business ETC 7 tips for creating an unforgettable company brand Insights

7 tips for creating an unforgettable company brand

What’s in a name? Plenty.

From Business ETC 5 steps to designing a killer digital marketing strategy on any budget Insights

5 steps to designing a killer digital marketing strategy on any budget

Want to generate more sales? First, you need a plan.

# marketing - Wednesday 2 March, 2016

From Business ETC Virtual-reality house viewings could become the new normal in Ireland Can't Believe Your Eyes

Virtual-reality house viewings could become the new normal in Ireland

Sherry FitzGerald announce plans to start showing houses using virtual reality technology.

# marketing - Tuesday 23 February, 2016

From Business ETC The humble potato is finally making a comeback Agribusiness

The humble potato is finally making a comeback

Ireland’s relationship with potatoes is on the mend.

# marketing - Monday 22 February, 2016

From Business ETC The man who helped bring mobile phones to Ireland wants to change how companies text Apps And Mobile

The man who helped bring mobile phones to Ireland wants to change how companies text

This man probably made it possible for you to get your first mobile phone.

# marketing - Friday 19 February, 2016

From Business ETC Three will be the first big European mobile network to roll out ad-blocking Marketing

Three will be the first big European mobile network to roll out ad-blocking

Three says the technology has already been tested in the UK and Italy.

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