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Dublin: 14 °C Tuesday 2 September, 2014

10 viral marketing Facebook posts that got most ‘likes’

These were the most successful marketing posts on Facebook last month.

Image: Subway via Facebook

SOMETIMES THE MOST effective advertising on Facebook is the free kind. Brands are constantly scrambling to engage users on their walls — these are the 10 most successful examples.

Track Social, an analytics firm that monitors 10,000 brands’ social media activity in real time, told us which specific brand-produced Facebook posts got the most likes in October.

So whose branded posts did the best?

While posts related to big marketing campaigns did well, Red Bull actually wasn’t the only company to get massive likes for Felix Baumgartner’s outer space skydiving stunt: sometimes simple posts did better.

Of course Facebook had a home field advantage with its first ever agency created ad — infamously declaring “Chairs are like Facebook” — one company was able to beat the social media giant with a post that pulls at the heartstrings.

(Note for the images to follow: The total brand likes are shown at the top of the image; new Likes for the specific posts are at the bottom of the image.)

10 viral marketing Facebook posts that got most ‘likes’
1 / 10
  • 1. Covergirl: 1,278,492 likes in October.

    Human drama + good cause + beauty = viral. (Note for this and all images to follow: The total brand likes are shown at the top of the image; new Likes for the specific posts are at the bottom of the image.)
  • 2. Facebook: 1,025,154 likes in October

    (This one seems a bit unfair...)
  • 3. Subway: 729,412 likes in October.

    Admit it, it's hilarious.
  • 4. Red Bull: 539,610 likes in October.

    The Baumgartner stunt generated a ton of traditional media headlines too.
  • 5. Disney: 387,700 likes in October.

    One tactic is to use repurposed content to create shareable memes.
  • 6. Walmart: 254,125 likes in October

    Polls work - and note the timing: right before Halloween buying...
  • 7. National Geographic: 220,533 likes in October

    NatGeo benefitted from a little bit of ambush marketing here by sharing Red Bull's photo.
  • 8. Dior: 217,796 likes in October

    This post won points because it combines beauty with an extremely unusual image.
  • 9. Ferrari: 196,070 likes in October

    Yes, sports sponsorships work in social media.
  • 10. McDonald's: 153,049 likes in October.

    The tried, trusted and familiar can sometimes work well on Facebook.

(Images via Facebook)

- Laura Stampler

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Published with permission from:

Business Insider
Business Insider is a business site with strong financial, media and tech focus.

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