We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

STRLHG/The Canadian Press/Press Association Images

Advertising authority to monitor ads by companies on social media

Posts by companies on social media websites that advertise products now under the remit of the Advertising Authority of Ireland.

POSTS BY ADVERTISERS or companies on social media websites such as Facebook will now be subject to the Code of Standards and Advertising.

The Advertising Authority of Ireland is extending its digital remit to include marketing communications on advertisers profile pages and other non-paid-for space online.

Posts from companies that look like they are promoting a product or service are now subject to the code, said Orla Twomey, Assistant Chief Executive of the ASAI.

However, so too could the information supplied by individual users interacting with the advertisers.

“The other issue is where users post materials that the advertiser incorporates or adapts when they interact with them” Twomey told “For example, if they solicit a post, have a competition and ask people to submit the best, say the Christmas photograph. This would now come under our remit”.

The Authority has had remit over company websites since 2009, but not over the profile pages of advertisers on social media sites.

Most complaints to the ASAI are over product and product price information. In its most recent complaints bulletin, the ASAI said there were 13 recent complaints of which eight were found to be in breach of the advertising code.

However, “there are 1000s of ads published every year” said Twomey. “Very few are the subject of complaint and fewer are in in breach of the code. We are merely giving more support to consumers to that they can complain when something is misleading.”

“Spanking”, “MILF” and hangover Jesus too much for the Advertising Standards Authority>

Your Voice
Readers Comments
    Submit a report
    Please help us understand how this comment violates our community guidelines.
    Thank you for the feedback
    Your feedback has been sent to our team for review.