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Dublin: 16 °C Tuesday 23 April, 2019


# asai - Thursday 7 March, 2019

Irish influencers 'must have evidence' to back up their Instagram claims about wellness products

One influencer claimed that a gut-health product stopped their irritable bowel syndrome.

# asai - Thursday 28 February, 2019

Beauty chain Sisu fell foul of advertising rules for publishing a 'misleading' Instagram post

Pat Phelan’s cosmetic clinic company ‘strongly repudiated’ a complaint about a social media post.

# asai - Tuesday 18 December, 2018

Dealz ad featuring 'Harry the Hunk' filling a dishwasher falls foul of ad rules Controversial Package This post contains videos

Dealz ad featuring 'Harry the Hunk' filling a dishwasher falls foul of ad rules

Dealz argued the ad was evocative of the Diet Coke window cleaning ad.

# asai - Monday 17 December, 2018

Complaint upheld after 'bottomless bubbly' turns out to be fermented pear juice

The offending ad featured a bottle in an ice bucket and two champagne glasses containing “a yellow toned liquid”.

# asai - Wednesday 31 October, 2018

Beauty website's claim that mink-hair eyelashes were made 'cruelty free' found to be misleading by ASAI

Four people complained to the authority that it was impossible for hair from a mink, a wild animal, to be obtained without cruelty.

# asai - Tuesday 30 October, 2018

Watchdog upholds five complaints against Eir over misleading ads

One of the ads failed to make clear that it extended the length of broadband contracts and increased the price.

Complaint against breast massage ad upheld after it claimed to reduce risk of cancer

The text also claimed that a breast massage could increase the size of breasts and prevent sagging.

# asai - Thursday 30 August, 2018

Complaint upheld after Santa no-show at Donegal nightclub's 'misleading' 99c drinks night

The complaint was lodged over a Facebook ad for a ‘Snow Rave’ in The Pulse Venue in Letterkenny.

Complaint upheld over Ryanair ad that 'promoted excessive drinking'

Complainants thought the advert “encouraged drunken behaviour”.

# asai - Thursday 5 July, 2018

There's been a huge surge in complaints about how Irish 'influencers' plug products

Over 100 objections have been made to the ads watchdog about social media stars and bloggers.

# asai - Tuesday 26 June, 2018

Complaint upheld about Irish blogger's 'misleading' Instagram image

Rosie Connolly used a photoshopped image to promote a Rimmel product.

Vodafone TV ad about boy meeting mum's new partner received numerous complaints

The ASAI received 15 complaints about the TV advert because it “lacked information on the whereabouts of the boy’s biological dad”.

Kia ordered to change ad which showed man jumping off cliff while screaming

The complainant said it could be construed the man was trying to take his own life.

# asai - Sunday 29 April, 2018

Health and beauty ads attracted the most complaints to the watchdog body last year

The total number of complaints increased nearly 60% last year.

# asai - Saturday 14 April, 2018

When is an Instagram post an ad? Advertising body wants to clear up confusion

The ASAI held an event this week for bloggers and influencers.

# asai - Wednesday 7 March, 2018

Groupon rapped on knuckles for 'misleading' exclusive beauty product deal

The coupon company issued an offer for a beauty ‘mystery gift’ which failed to specify how many items a customer would receive.

# asai - Tuesday 6 March, 2018

Complaint partially upheld about 'Despicable Me' Sky ad

The ASAI also upheld a complaint against Lidl in relation to a competition it ran.

# asai - Monday 18 December, 2017

Slap on the wrist for Eir after it misleadingly advertised sports channel bundle for €1

In order to avail of the €1 add-on deal, customers would have to purchase a broadband and TV bundle.

Complaint upheld after UCD student asked to pay almost €500 more in fees than advertised

Outdated fee information had been listed on UCD’s School of Medicine website.

# asai - Saturday 23 September, 2017

Complaint about 'misleading' online ad for Cork IVF clinic upheld

A complaint about a radio ad for the same clinic was also upheld.

# asai - Friday 22 September, 2017

Bank ad ordered to be changed after child shown wearing puffy jacket in car seat

AIB was found to be in breach of the advertisers’ code.

# asai - Thursday 21 September, 2017

Watchdog rules against Nissan ad that showed sister standing up to brother's bully Ads

Watchdog rules against Nissan ad that showed sister standing up to brother's bully

It did not, however, find the ad was gender stereotyping or that the images were inappropriate.

# asai - Friday 28 July, 2017

There's been a surge in complaints about Irish 'influencers' plugging products Exclusive

Three times the amount of complaints have been received so far in 2017 compared to all of last year.

# asai - Friday 21 July, 2017

The UK is cracking down on gender stereotyping in adverts - what about Ireland?

A report was released this week calling for stronger regulation of adverts in the UK.

# asai - Saturday 24 June, 2017

Ad which claimed homeopathy treatment helped children with autism overcome symptoms banned

The Advertising Standards Authority of Ireland (ASAI) made the ruling against Almond Homeopathy this week.

# asai - Thursday 18 May, 2017

Love Irish Food has to stop 'misleading' ads that say its brands use Irish ingredients

It followed a complaint over salmon from Scotland that bore the group’s logo.

# asai - Friday 5 May, 2017

Complaint upheld after man is surprised Lidl jumper is only 3% cashmere

The “classic and elegant” jumper cost €16.99.

# asai - Thursday 4 May, 2017

Slap on the wrist for Meteor after Three complains over 'more than you can eat data' ad

Three had claimed that it had the superior data offer, and that Meteor’s advert was misleading.

# asai - Sunday 26 February, 2017

Firm behind the Insure My websites slapped on the wrist over fake testimonials was taken down after the complaint was lodged.

# asai - Wednesday 22 February, 2017

Lidl is in trouble for advertising 'fresh' fish which actually came from Namibia

The complaint related to Lidl’s InisMara brand of fish products.

# asai - Tuesday 21 February, 2017

A number of the 'I Want To Get Cancer' ads can't be shown again

The ASAI made the ruling today.

# asai - Sunday 19 February, 2017

From The Daily Edge Affiliate deals: The hidden way influencers are making money from your online shopping Influenced

Affiliate deals: The hidden way influencers are making money from your online shopping

What you should know before you click on those product links.

# asai - Tuesday 24 January, 2017

Irish bloggers will now have to declare when they're promoting a product in their posts

The ASAI aims to ensure that all marketing is easily identifiable from independent editorial content.

# asai - Monday 19 December, 2016

Loophole allows Eircode to run adverts which falsely imply codes save lives

The advert, which ran on both television and radio stations, claimed an Eircode would help emergency services “find you faster”.

# asai - Friday 16 December, 2016

Complaints upheld against Carphone Warehouse's 'Pro-Choice' adverts

The initial response to the adverts was negative, and they were pulled by Carphone Warehouse shortly afterwards.

Complaint upheld after children were fined for riding Luas for free

The children misunderstood a message that advertised free park and ride facilities.

# asai - Wednesday 30 November, 2016

New rules for businesses who want to call their food 'artisan' or 'natural'

The guidelines aim to stop consumers being misled by marketing terms.

# asai - Friday 4 November, 2016

1916 exhibition should have alluded to Hunger Strike section, says advert regulator

The ASAI ruled that this advertisement should not be used in the same format again.

# asai - Thursday 3 November, 2016

Sprite ad saying "she's seen more ceilings than Michelangelo" ruled sexually exploitative

The ad campaign was featured on two Irish websites.

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