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Thursday 1 June 2023 Dublin: 9°C


Last month
May 2023
# Advertising
Ads for SSE Airtricity, Aldi and Whiteclaw breach advertising code
Adverts claiming that SSE Airtricity provides ’100% green energy’ were deemed potentially misleading, while Aldi’s ‘Swap and Save’ ads also breached the code.
# Alcohol ads
Alcohol Action Ireland calls for clampdown on '0%' drink ads as WHO labels it 'grey area'
Alcohol Action Ireland believe that the adverts breach the Public Health Alcohol Act which bans certain types of alcohol advertising.
This year
'Environmentally friendly' lawnmowers and 'best' credit union claims fall foul of advert watchdog
The Advertising Standards Authority for Ireland (ASAI) today released its latest Complaints Bulletin.
# Social Media
Artificial intelligence to be used to ensure influencers comply with advertising code
The Advertising Standards Authority for Ireland ‘will use tech tools to capture information to assess’ social media posts.
Last year
# advertising authority
Ads for Ryanair, Woodies DIY and Randox Covid-19 testing among those breaching advert code
3 out of the 15 complaints were rejected
# Advertising
Beauty guru Suzanne Jackson's SOSU brand found to breach advertising standards
Lidl and Applegreen were also among the companies to have breached the ASAI’s advertising code recently.
Lidl leaflet and 'plastic negative' fake tan fall foul of advertising watchdog
The ASAI has upheld 18 complaints concerning breaches of its advertising code.
# ad standards
Harvey Norman's 'dangerous driving' and Volkswagen's carbon claims fall foul of ads watchdog
A total of 12 complaints were upheld by the ad standards body.
# coining it
Ireland's advertising watchdog aware of 'increasing concern' over misleading cryptocurrency ads
Spain and the United Kingdom have both unveiled new rules aimed at tightening advertising standards for crypto-assets.
All time
# food ads
New rules for junk food ads aimed to 'protect the wellbeing of children' to take effect in December
The ASAI will put in place limits around when and how many junk food ads can appear in different media.
Ryanair falls foul of advertising rules over ‘vax and go’ holiday advert
The ASAI ruled that the advertising should not run in its current format again.
# Survey
Majority of Irish adults believe social media influencers are inauthentic and misrepresent real life
The finding was contained in a survey carried out by the ASAI.
# Radio
Complaint upheld over Classic Hits prize conveying Jerusalem's Old City as Israeli
The ASAI upheld a separate complaint about an undisclosed commercial relationship between influencer Emma Kehoe and Pretty Little Thing.
# upheld
Complaint against topless influencer's ad for cocktails upheld due to alcohol laws and 'suggestive sexual content'
The ad watchdog said upheld a complaint on a number of grounds.
Advertising body defends decision to ban 'offensive' Tampax ad
The ASAI said that the vast majority of complaints came from women.
# tampon trouble
'Offensive' tampon ad banned after ASAI received 84 complaints
The ASAI upheld complaints that the ad contained general offence, but not that it was demeaning to women or had sexual innuendo.
# advertising standards
Influenced: ASAI records spike in complaints about health and beauty ads
The sector received the most amount of complaints last year.
# ad watchdog
MCD told not to advertise tickets 'from' a certain price unless it can show there are a reasonable number available
A complaint had been made about a 3Arena event with a ticket price listed as “from €51 incl booking fee”.
# Junk Food
Social media ads for pizza and donuts targeted as Irish Heart Foundation takes aim at 'junk food marketing'
Complaints made by the Irish Heart Foundation regarding numerous adverts have been published by the ASAI.
# Paddy Power
Complaints claiming Paddy Power advert was 'anti-English', 'offensive' and 'racist' upheld
The advertisement in question ran as part of a Paddy Power branded Six Nations Campaign.
Two complaints against online bank upheld over offensive use of word 'bulls**t' in ad campaign
Complainants considered references to the word to be offensive and unnecessary.
# Complaints
Toyota hybrid campaign falls foul of ad watchdog after misleading cost-saving claim
No indication was given in the advertisement that the amount of money saved by purchasing the car was variable.
# Ads
Watchdog to review use of term 'unlimited' in phone plan advertising
The ASAI said new guidelines will help to ensure certain marketing terms are not misleading to consumers.
Sunday Business Post ad about 'young and dynamic team of journalists' was ageist, watchdog rules
A complaint about a radio ad for the newspaper was made to the ASAI.
Complaint of 'racism' against Wexford shop whose owner painted his face black for advert upheld
Smyths Homevalue shared the video on Facebook to promote Black Friday last year.
'Encouraging an unhealthy amount of eating': Cadbury Creme Egg hunt complaint rejected by ASAI
A woman reported two Facebook posts relating to the Creme Egg Hunting Season.
# Largo Foods
Tayto fall foul of ad rules for Facebook posts encouraging excessive consumption
One of the offending posts featured a sharing pack of Mighty Munch and a message from a “sound spud” who said he would not be sharing.
# pets
Complaint upheld after Aer Lingus advert about cost for pet travel 'likely to mislead'
The ASAI determined that the advertisement should not reappear in the current format.
# Guidelines
Irish influencers 'must have evidence' to back up their Instagram claims about wellness products
One influencer claimed that a gut-health product stopped their irritable bowel syndrome.
# media and marketing
Beauty chain Sisu fell foul of advertising rules for publishing a 'misleading' Instagram post
Pat Phelan’s cosmetic clinic company ‘strongly repudiated’ a complaint about a social media post.
# controversial package
Dealz ad featuring 'Harry the Hunk' filling a dishwasher falls foul of ad rules
Dealz argued the ad was evocative of the Diet Coke window cleaning ad.
# brunch
Complaint upheld after 'bottomless bubbly' turns out to be fermented pear juice
The offending ad featured a bottle in an ice bucket and two champagne glasses containing “a yellow toned liquid”.
# Bia Belle Beauty
Beauty website's claim that mink-hair eyelashes were made 'cruelty free' found to be misleading by ASAI
Four people complained to the authority that it was impossible for hair from a mink, a wild animal, to be obtained without cruelty.
# fine print
Watchdog upholds five complaints against Eir over misleading ads
One of the ads failed to make clear that it extended the length of broadband contracts and increased the price.
Complaint against breast massage ad upheld after it claimed to reduce risk of cancer
The text also claimed that a breast massage could increase the size of breasts and prevent sagging.
# false advertising
Complaint upheld after Santa no-show at Donegal nightclub's 'misleading' 99c drinks night
The complaint was lodged over a Facebook ad for a ‘Snow Rave’ in The Pulse Venue in Letterkenny.
# bottom of the barrel
Complaints over Donegal nightclub's '19th Hole' billboard upheld after 'grave and widespread offence'
The advert prompted 64 complaints.
# Leaving Cert
Complaint upheld over Ryanair ad that 'promoted excessive drinking'
Complainants thought the advert “encouraged drunken behaviour”.
# media and marketing
There's been a huge surge in complaints about how Irish 'influencers' plug products
Over 100 objections have been made to the ads watchdog about social media stars and bloggers.
# first case
Complaint upheld about Irish blogger's 'misleading' Instagram image
Rosie Connolly used a photoshopped image to promote a Rimmel product.