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Dublin: 10°C Tuesday 13 April 2021

#ASAI

# asai - Tuesday 23 February, 2021

Majority of Irish adults believe social media influencers are inauthentic and misrepresent real life
# Survey
# Survey

Majority of Irish adults believe social media influencers are inauthentic and misrepresent real life

Feb 23rd 2021, 12:43 PM 28,973 Views 46 Comments

The finding was contained in a survey carried out by the ASAI.

# asai - Tuesday 17 November, 2020

Complaint upheld over Classic Hits prize conveying Jerusalem's Old City as Israeli
# Radio
# Radio

Complaint upheld over Classic Hits prize conveying Jerusalem's Old City as Israeli

Nov 17th 2020, 11:59 AM 20,947 Views 12 Comments

The ASAI upheld a separate complaint about an undisclosed commercial relationship between influencer Emma Kehoe and Pretty Little Thing.

# asai - Thursday 30 July, 2020

Complaint against topless influencer's ad for cocktails upheld due to alcohol laws and 'suggestive sexual content'
# Upheld
# Upheld

Complaint against topless influencer's ad for cocktails upheld due to alcohol laws and 'suggestive sexual content'

Jul 30th 2020, 6:10 AM 37,530 Views 16 Comments

The ad watchdog said upheld a complaint on a number of grounds.

# asai - Wednesday 29 July, 2020

Advertising body defends decision to ban 'offensive' Tampax ad
# ASAI
# ASAI

Advertising body defends decision to ban 'offensive' Tampax ad

Jul 29th 2020, 6:46 PM 53,872 Views 88 Comments

The ASAI said that the vast majority of complaints came from women.

'Offensive' tampon ad banned after ASAI received 84 complaints
# Tampon Trouble
# Tampon Trouble

'Offensive' tampon ad banned after ASAI received 84 complaints

Jul 29th 2020, 1:12 PM 229,248 Views 187 Comments

The ASAI upheld complaints that the ad contained general offence, but not that it was demeaning to women or had sexual innuendo.

# asai - Wednesday 29 April, 2020

Influenced: ASAI records spike in complaints about health and beauty ads
# Advertising Standards
# Advertising Standards

Influenced: ASAI records spike in complaints about health and beauty ads

Apr 29th 2020, 12:51 PM 19,497 Views 12 Comments

The sector received the most amount of complaints last year.

# asai - Tuesday 17 December, 2019

MCD told not to advertise tickets 'from' a certain price unless it can show there are a reasonable number available
# Ad Watchdog
# Ad Watchdog

MCD told not to advertise tickets 'from' a certain price unless it can show there are a reasonable number available

Dec 17th 2019, 6:10 AM 13,263 Views 11 Comments

A complaint had been made about a 3Arena event with a ticket price listed as “from €51 incl booking fee”.

# asai - Tuesday 26 November, 2019

Social media ads for pizza and donuts targeted as Irish Heart Foundation takes aim at 'junk food marketing'
# Junk Food
# Junk Food

Social media ads for pizza and donuts targeted as Irish Heart Foundation takes aim at 'junk food marketing'

Nov 26th 2019, 2:43 PM 9,783 Views 47 Comments

Complaints made by the Irish Heart Foundation regarding numerous adverts have been published by the ASAI.

Complaints claiming Paddy Power advert was 'anti-English', 'offensive' and 'racist' upheld
# Paddy Power
# Paddy Power

Complaints claiming Paddy Power advert was 'anti-English', 'offensive' and 'racist' upheld

Nov 26th 2019, 12:04 PM 47,410 Views 52 Comments

The advertisement in question ran as part of a Paddy Power branded Six Nations Campaign.

# asai - Friday 6 September, 2019

Two complaints against online bank upheld over offensive use of word 'bulls**t' in ad campaign
# ASAI
# ASAI

Two complaints against online bank upheld over offensive use of word 'bulls**t' in ad campaign

Sep 6th 2019, 6:10 AM 18,457 Views 36 Comments

Complainants considered references to the word to be offensive and unnecessary.

# asai - Thursday 5 September, 2019

Toyota hybrid campaign falls foul of ad watchdog after misleading cost-saving claim
# Complaints
# Complaints

Toyota hybrid campaign falls foul of ad watchdog after misleading cost-saving claim

Updated Sep 5th 2019, 3:18 PM 32,009 Views 33 Comments

No indication was given in the advertisement that the amount of money saved by purchasing the car was variable.

# asai - Tuesday 20 August, 2019

Watchdog to review use of term 'unlimited' in phone plan advertising
# Ads
# Ads

Watchdog to review use of term 'unlimited' in phone plan advertising

Aug 20th 2019, 1:47 PM 12,224 Views 34 Comments

The ASAI said new guidelines will help to ensure certain marketing terms are not misleading to consumers.

# asai - Wednesday 26 June, 2019

Sunday Business Post ad about 'young and dynamic team of journalists' was ageist, watchdog rules
# ASAI
# ASAI

Sunday Business Post ad about 'young and dynamic team of journalists' was ageist, watchdog rules

Jun 26th 2019, 11:05 AM 10,324 Views 18 Comments

A complaint about a radio ad for the newspaper was made to the ASAI.

Complaint of 'racism' against Wexford shop whose owner painted his face black for advert upheld
# ASAI
# ASAI

Complaint of 'racism' against Wexford shop whose owner painted his face black for advert upheld

Jun 26th 2019, 9:31 AM 40,479 Views 83 Comments

Smyths Homevalue shared the video on Facebook to promote Black Friday last year.

# asai - Friday 26 April, 2019

'Encouraging an unhealthy amount of eating': Cadbury Creme Egg hunt complaint rejected by ASAI
# ASAI
# ASAI

'Encouraging an unhealthy amount of eating': Cadbury Creme Egg hunt complaint rejected by ASAI

Apr 26th 2019, 6:10 AM 19,043 Views 27 Comments

A woman reported two Facebook posts relating to the Creme Egg Hunting Season.

# asai - Thursday 25 April, 2019

Tayto fall foul of ad rules for Facebook posts encouraging excessive consumption
# Largo Foods
# Largo Foods

Tayto fall foul of ad rules for Facebook posts encouraging excessive consumption

Apr 25th 2019, 4:17 PM 36,630 Views 26 Comments

One of the offending posts featured a sharing pack of Mighty Munch and a message from a “sound spud” who said he would not be sharing.

Complaint upheld after Aer Lingus advert about cost for pet travel 'likely to mislead'
# Pets
# Pets

Complaint upheld after Aer Lingus advert about cost for pet travel 'likely to mislead'

Apr 25th 2019, 1:56 PM 21,931 Views 13 Comments

The ASAI determined that the advertisement should not reappear in the current format.

# asai - Thursday 7 March, 2019

Irish influencers 'must have evidence' to back up their Instagram claims about wellness products
# Guidelines
# Guidelines

Irish influencers 'must have evidence' to back up their Instagram claims about wellness products

Mar 7th 2019, 12:05 AM 25,462 Views 47 Comments

One influencer claimed that a gut-health product stopped their irritable bowel syndrome.

# asai - Thursday 28 February, 2019

Beauty chain Sisu fell foul of advertising rules for publishing a 'misleading' Instagram post
# Media And Marketing
# Media And Marketing

Beauty chain Sisu fell foul of advertising rules for publishing a 'misleading' Instagram post

Feb 28th 2019, 5:17 PM 21,097 Views 6 Comments

Pat Phelan’s cosmetic clinic company ‘strongly repudiated’ a complaint about a social media post.

# asai - Tuesday 18 December, 2018

Dealz ad featuring 'Harry the Hunk' filling a dishwasher falls foul of ad rules
# Controversial Package
# Controversial Package

Dealz ad featuring 'Harry the Hunk' filling a dishwasher falls foul of ad rules

Dec 18th 2018, 6:01 AM 32,998 Views 42 Comments

Dealz argued the ad was evocative of the Diet Coke window cleaning ad.

# asai - Monday 17 December, 2018

Complaint upheld after 'bottomless bubbly' turns out to be fermented pear juice
# Brunch
# Brunch

Complaint upheld after 'bottomless bubbly' turns out to be fermented pear juice

Dec 17th 2018, 2:51 PM 49,741 Views 34 Comments

The offending ad featured a bottle in an ice bucket and two champagne glasses containing “a yellow toned liquid”.

# asai - Wednesday 31 October, 2018

Beauty website's claim that mink-hair eyelashes were made 'cruelty free' found to be misleading by ASAI
# Bia Belle Beauty
# Bia Belle Beauty

Beauty website's claim that mink-hair eyelashes were made 'cruelty free' found to be misleading by ASAI

Oct 31st 2018, 6:20 AM 14,241 Views 28 Comments

Four people complained to the authority that it was impossible for hair from a mink, a wild animal, to be obtained without cruelty.

# asai - Tuesday 30 October, 2018

Watchdog upholds five complaints against Eir over misleading ads
# Fine Print
# Fine Print

Watchdog upholds five complaints against Eir over misleading ads

Oct 30th 2018, 9:04 PM 30,877 Views 38 Comments

One of the ads failed to make clear that it extended the length of broadband contracts and increased the price.

Complaint against breast massage ad upheld after it claimed to reduce risk of cancer
# ASAI
# ASAI

Complaint against breast massage ad upheld after it claimed to reduce risk of cancer

Oct 30th 2018, 3:50 PM 23,102 Views 15 Comments

The text also claimed that a breast massage could increase the size of breasts and prevent sagging.

# asai - Thursday 30 August, 2018

Complaint upheld after Santa no-show at Donegal nightclub's 'misleading' 99c drinks night
# False Advertising
# False Advertising

Complaint upheld after Santa no-show at Donegal nightclub's 'misleading' 99c drinks night

Aug 30th 2018, 7:45 PM 38,248 Views 8 Comments

The complaint was lodged over a Facebook ad for a ‘Snow Rave’ in The Pulse Venue in Letterkenny.

Complaints over Donegal nightclub's '19th Hole' billboard upheld after 'grave and widespread offence'
# Bottom Of The Barrel
# Bottom Of The Barrel

Complaints over Donegal nightclub's '19th Hole' billboard upheld after 'grave and widespread offence'

Aug 30th 2018, 4:28 PM 46,136 Views 51 Comments

The advert prompted 64 complaints.

Complaint upheld over Ryanair ad that 'promoted excessive drinking'
# Leaving Cert
# Leaving Cert

Complaint upheld over Ryanair ad that 'promoted excessive drinking'

Aug 30th 2018, 2:31 PM 28,393 Views 24 Comments

Complainants thought the advert “encouraged drunken behaviour”.

# asai - Thursday 5 July, 2018

There's been a huge surge in complaints about how Irish 'influencers' plug products
# Media And Marketing
# Media And Marketing

There's been a huge surge in complaints about how Irish 'influencers' plug products

Jul 5th 2018, 2:02 PM 9,948 Views 6 Comments

Over 100 objections have been made to the ads watchdog about social media stars and bloggers.

# asai - Tuesday 26 June, 2018

Complaint upheld about Irish blogger's 'misleading' Instagram image
# First Case
# First Case

Complaint upheld about Irish blogger's 'misleading' Instagram image

Jun 26th 2018, 3:24 PM 83,081 Views 53 Comments

Rosie Connolly used a photoshopped image to promote a Rimmel product.

Vodafone TV ad about boy meeting mum's new partner received numerous complaints
# Daddy Issues
# Daddy Issues

Vodafone TV ad about boy meeting mum's new partner received numerous complaints

Jun 26th 2018, 1:20 PM 72,213 Views 131 Comments

The ASAI received 15 complaints about the TV advert because it “lacked information on the whereabouts of the boy’s biological dad”.

Kia ordered to change ad which showed man jumping off cliff while screaming
# Car Ad
# Car Ad

Kia ordered to change ad which showed man jumping off cliff while screaming

Jun 26th 2018, 11:00 AM 17,243 Views 22 Comments

The complainant said it could be construed the man was trying to take his own life.

# asai - Sunday 29 April, 2018

Health and beauty ads attracted the most complaints to the watchdog body last year
# Misleading
# Misleading

Health and beauty ads attracted the most complaints to the watchdog body last year

Apr 29th 2018, 6:15 AM 11,037 Views 4 Comments

The total number of complaints increased nearly 60% last year.

# asai - Saturday 14 April, 2018

When is an Instagram post an ad? Advertising body wants to clear up confusion
# Influencers
# Influencers

When is an Instagram post an ad? Advertising body wants to clear up confusion

Apr 14th 2018, 10:00 AM 10,700 Views 10 Comments

The ASAI held an event this week for bloggers and influencers.

# asai - Wednesday 7 March, 2018

Groupon rapped on knuckles for 'misleading' exclusive beauty product deal
# Advertising Standards
# Advertising Standards

Groupon rapped on knuckles for 'misleading' exclusive beauty product deal

Mar 7th 2018, 6:05 AM 23,719 Views 5 Comments

The coupon company issued an offer for a beauty ‘mystery gift’ which failed to specify how many items a customer would receive.

# asai - Tuesday 6 March, 2018

Complaint partially upheld about 'Despicable Me' Sky ad
# Broadband
# Broadband

Complaint partially upheld about 'Despicable Me' Sky ad

Mar 6th 2018, 1:24 PM 34,328 Views 30 Comments

The ASAI also upheld a complaint against Lidl in relation to a competition it ran.

# asai - Monday 18 December, 2017

Slap on the wrist for Eir after it misleadingly advertised sports channel bundle for €1
# ASAI
# ASAI

Slap on the wrist for Eir after it misleadingly advertised sports channel bundle for €1

Dec 18th 2017, 7:15 PM 32,226 Views 46 Comments

In order to avail of the €1 add-on deal, customers would have to purchase a broadband and TV bundle.

Complaint upheld after UCD student asked to pay almost €500 more in fees than advertised
# ASAI
# ASAI

Complaint upheld after UCD student asked to pay almost €500 more in fees than advertised

Dec 18th 2017, 5:44 PM 26,105 Views 10 Comments

Outdated fee information had been listed on UCD’s School of Medicine website.

# asai - Saturday 23 September, 2017

Complaint about 'misleading' online ad for Cork IVF clinic upheld
# ASAI
# ASAI

Complaint about 'misleading' online ad for Cork IVF clinic upheld

Sep 23rd 2017, 11:00 AM 21,156 Views 3 Comments

A complaint about a radio ad for the same clinic was also upheld.

# asai - Friday 22 September, 2017

Bank ad ordered to be changed after child shown wearing puffy jacket in car seat
# Car Trouble
# Car Trouble

Bank ad ordered to be changed after child shown wearing puffy jacket in car seat

Sep 22nd 2017, 6:10 AM 107,897 Views 85 Comments

AIB was found to be in breach of the advertisers’ code.

# asai - Thursday 21 September, 2017

Watchdog rules against Nissan ad that showed sister standing up to brother's bully
# Ads
# Ads

Watchdog rules against Nissan ad that showed sister standing up to brother's bully

Sep 21st 2017, 12:51 PM 23,410 Views 56 Comments

It did not, however, find the ad was gender stereotyping or that the images were inappropriate.

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