This site uses cookies to improve your experience and to provide services and advertising. By continuing to browse, you agree to the use of cookies described in our Cookies Policy. You may change your settings at any time but this may impact on the functionality of the site. To learn more see our Cookies Policy.
Dublin: 1 °C Wednesday 26 February, 2020

How bookies, e-cigarettes and kids meals can advertise changes today

Food advertisements and ads for health and beauty products will now also be subject to more stringent examinations.

A NEW STANDARD for ads comes into effect today and will change a number of standards.

The new Advertising Standards Authority for Ireland (ASAI) code covers commercial marketing communications and sales promotions in all media in Ireland including digital, print, outdoor, radio, TV, leaflets/brochures, and direct marketing.

The code will change how e-cigarettes can be advertised, saying all adds should be “socially responsible” and “contain nothing which promotes the use of a tobacco product or shows the use of a tobacco product in a positive light”.

Ads for gambling will be required to carry notices to encourage responsible gambling and will direct people to gambling addiction support services.

Food advertisements and ads for health and beauty products will now also be subject to more stringent examinations.

The code also aims to clamp down on foods being advertised as a gateway to another product such as a toy or giveaway.

The code reads:

Except those for fresh fruit or fresh vegetables, marketing communications should not seem to encourage children to eat or drink a product only to take advantage of a promotional offer: the product should be offered on its merits, with the offer as an added incentive.

Orla Twomey, CEO of the ASAI, says the Code is being published in the best interests of consumers, all involved in advertising and Irish society in general.

“There will be regular inspection and appraisal of the Code with an on-going process of additions, amendments and strengthening, as required.”

Read: Paddy Power erection pun and Georgia Salpa eating chocolate are fair game for ads

Read: This Foil Arms & Hog sketch wonderfully takes the piss out of awful Irish TV ads

  • Share on Facebook
  • Email this article

Read next:


This is YOUR comments community. Stay civil, stay constructive, stay on topic. Please familiarise yourself with our comments policy here before taking part.
write a comment

    Leave a commentcancel