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VIDEO: 1,000 people eat some of the world's hottest chillis

Why, oh, why?

THIS VIDEO IS weirdly compelling… But also slightly gross.

Earlier this month, a Copenhagen-based chilli company brought 1,000 people together so they could take on the bhut jolokia, also known as the ghost chilli.

It is one of the world’s hottest chilli peppers. On the Scoville Scale, this particular chilli hits one million heat units. (To offer a comparison, a jalepeño is only about 3,500 to 8,000 of the same units).

Here were some of our favourite reactions from the event, organised by Claus Pilgaard, a Danish YouTuber, to promote his new book. The full video is after the images.

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Here’s the full video. Enjoy.

Source: Chili Klaus/YouTube

At least they gave them milk, right?

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