We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

Shutterstock/Sundry Photography

Data Protection Commission launches investigation into Google Ireland

Google said it will “engage fully” with the investigation.

THE DATA PROTECTION Commission (DPC) has launched a statutory inquiry into Google Ireland’s processing of personal data. 

The investigation is in relation to Google’s online Ad Exchange. 

The Commission said the investigation arose from its ongoing examination of data protection compliance in the area of personalised online advertising. 

It also received a number of submissions on the matter, including those made by Dr Johnny Ryan, chief policy officer at Brave, a private web browser. 

“The purpose of the inquiry is to establish whether processing of personal data carried out at each stage of an advertising transaction is in compliance with the relevant provisions of the General Data Protection Regulation (GDPR),” the Commission said in a statement.

“The GDPR principles of transparency and data minimisation, as well as Google’s retention practices, will also be examined.”

In a statement to, a Google spokesperson said: “We will engage fully with the DPC’s investigation and welcome the opportunity for further clarification of Europe’s data protection rules for real-time bidding.

“Authorised buyers using our systems are subject to stringent policies and standards.”

Since 25 May last year, the punishment for companies in breach of GDPR is a maximum fine of €20 million or up to 4% of their turnover for the previous year, whichever is higher.

Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.

Your Voice
Readers Comments
This is YOUR comments community. Stay civil, stay constructive, stay on topic. Please familiarise yourself with our comments policy here before taking part.
Leave a Comment
    Submit a report
    Please help us understand how this comment violates our community guidelines.
    Thank you for the feedback
    Your feedback has been sent to our team for review.

    Leave a commentcancel