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Facebook has apologised for banning an 'overly sexual' breast check ad

The decision to ban the ad (which has been reinstated) for Dublin’s Well Woman Centre has been acknowledged as a “mistake”.

Updated 12.44

FACEBOOK HAS APOLOGISED for banning the Dublin Well Woman Centre from boosting a post on how to carry out a breast cancer check.

The ad was initially deemed to be ‘overly sexual’ and was deleted from the site.

The social media giant acknowledged to TheJournal.ie that the decision to ban the ad had been a “mistake”, and that the post had now been reinstated.

The post in question features three drawings of a woman examining her breasts.

The social network had previously told the Dublin Well Woman Centre that the post was blocked for “showing a lot of skin or cleavage and focussing unnecessarily on specific body parts.”

Facebook’s initial decision to block the post was heavily criticised, with some calling the move ‘ridiculous’.

Additional reporting Cianan Brennan

Originally published 20.09, 8 October 2015

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