Data Sharing

Facebook plans to share your web browsing activity with advertisers

Facebook will now take data from users’ smartphone and other websites to help improve its ad targeting services, but it also includes opt-out and privacy controls.

FACEBOOK WILL BE providing advertisers with more information about your browsing habits over the next few months.

The company is planning to start using website and app information from users’ browsing habits to help display more relevant ads, something the company calls “interest-based advertising.”

Previously, Facebook’s data on people is mostly limited on what they do on the site, but this move will take data it already collects from users’ smartphones and other websites to help improve its ad targeting services.

On top of this, the company is also providing further information on why you see certain ads. On the pop-down menu which features on all sponsored posts in the news feed, there will be an option telling you why you’re seeing a specific ad.

The company says it will allow users to add and remove interests that it uses to show you relevant ads. The feature will be available to US users over the coming weeks while a global launch will happen over the next few months.

Those who wish to opt out of such tracking must visit the Digital Advertising Alliance to prevent their browsing habits from being shared with advertisers, as well as change their smartphone settings.

Facebook / Vimeo

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