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If you received a new device this Christmas, chances are it was from Apple

More than half of all smartphones and tablets activated during Christmas week were Apple devices, with the iPhone 6 being the most popular device.

Image: Martyn Landi/PA Wire

AS FAR AS smartphones and tablets were concerned, Apple products were by far the most popular devices over Christmas.

Between 19 – 25 December, more than half (51.3%) of new device activations worldwide came from Apple, with the iPhone 6 being the most popular device.

Samsung was the second most popular manufacturer, but was a long way off as it accounted for 17.7% of activations, according to Flurry Analytics. This meant for every Samsung device activated, Apple activated 2.9 devices.

Lumia devices accounted for 5.8% of device activations while Sony and LG followed with 1.6% and 1.4% respectively. Other manufacturers like Xiaomi, Huawei and HTC had less than 1% of total activations, but this was put down to their popularity in Asian markets, where Christmas Day isn’t as big.

Top_Manufacturers_hires_vJE Source: Flurry Analytics

Other findings included the growth of large-screen smartphones or ‘phablets’, which saw its popularity jump from 4% in 2013 to 13% in 2014. This came at the expense of tablets, especially larger ones, which fell from 29% to 22%.

formfactor_hires_vF Source: Flurry Analytics

The launch of the iPhone 6 and 6 Plus saw more than ten million devices sold in its opening weekend, one million more than the launch of the 5S and 5C in 2013. The company also released the iPad Air 2 and the iPad mini 3 in October.

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About the author:

Quinton O'Reilly

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