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every little hurts

Labour TD: That Tesco ad has haunted us

John Lyons has told that the perception of Labour could not be lower.

Video / YouTube

LABOUR TD JOHN Lyons has admitted the infamous ‘Every Little Hurts’ Tesco-style ad at the last general election has haunted the party in government.

The ad, which ran in some newspapers in the final days of  the 2011 general election, warned of several budget measures that would be introduced if Fine Gael was allowed to govern alone:

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However many of the measures Labour warned of ended up being implemented by the Fine Gael/Labour coalition in its first three budgets.

In a wide-ranging interview with, Lyons also said it’s been “an exceptionally bad year” for Labour and admitted the public perception of the party could not be lower:

Video / YouTube

Camera: Nicky Ryan

Analysis: How Labour is (subtly) plotting its strategy to exit government

Read: Gilmore on THAT water charges leaflet: ‘What I was against then is what I’m against now’

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