Road Safety

This simple can could help save cyclists' lives

Cyclists: You should all get this.

MOST CYCLISTS ACROSS the country have had close calls with their bigger road companions – cars, vans and trucks.

At night, the risks increase if visibility isn’t optimised.

An innovative new product from Volvo – called LifePaint – could soon be a must-buy for cyclists if it makes it to market.

Being trialled in a select few shops in the UK, the reflective safety spray is only visible in the dark.

It can be sprayed on clothes, backpacks, helmets, gloves and bikes, is completely washable and lasts about 10 days after application.


Swedish-based designer Anders Wellving explains how it works:

When you apply it to a surface, the reflective particles will stick together with a special adhesive, making it invisible by day but light up at night in the glare of headlights.


About 2,000 cans are being given away in the trial and, if successful, the project could expand internationally.

“Every year more than 19,000 cyclists are injured on the UK’s roads,” said Nick Connor, Managing Director at Volvo Car UK. “At Volvo, we believe that the best way to survive a crash is not to crash, and are committed to making the roads a safer place by reducing the number of accidents.”

Volvo LifePaint / YouTube

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