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Meta unveils framework for combatting online deception campaigns
Meta remains under pressure to do more to combat misinformation, particularly campaigns aimed at swaying election outcomes.
7.58pm, 16 Mar 2023
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FACEBOOK’S PARENT COMPANY Meta has unveiled a framework for exposing and combating malicious online campaigns from election lies to terrorist recruitment.
A paper authored by Meta’s Ben Nimmo and Eric Hutchins details how to create a “kill chain” for targeting key links in deception operations aimed at duping people online.
“Human stupidity is one of the great powers in the universe, but this kill chain is trying to identify all the different kinds of operations that can try to target human weakness,” Nimmo told AFP.
“The goal is to stop the attackers before ever reaching the target.”
The hacker community has long joked that there is no patch for human gullibility, such as computer users being duped into clicking on booby-trapped links or sharing login credentials at bogus websites.
Advances in generative artificial intelligence that can crank out convincing but fake profile photos, voices and written replies give hackers, criminals and con artists more ways to deceive people online.
But there are ways to see through such trickery and cyber-defence teams can be taught what to look for and where, Nimmo said.
“Yes, the threat actors have learned a new trick, but so have the defenders,” Nimmo said.
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The Online Operations Kill Chain framework made public today proposes a more unified approach to analyse the gamut of nefarious campaigns including espionage, human trafficking, fraud, and election interference.
“Despite their many differences, online operations still have meaningful commonalities,” Nimmo said.
Online deception campaigns routinely span platforms – from Facebook and Instagram to TikTok, Twitter and even LinkedIn – but reveal features, such as profile images or web addresses, that can be identified, according to the report.
“If we can map the steps online operations go through, then we can understand how we can trip them up,” Nimmo said.
The framework comes with a common vernacular, so disparate cyber defenders can share and collaborate to kill malicious campaigns.
“The framework itself is not a magic bullet,” Hutchins told AFP.
“It’s the collaboration, the action and the mindset that we use that is going to ultimately make this successful.”
Meta remains under pressure to do more to combat misinformation, particularly campaigns aimed at swaying election outcomes.
The tech titan has invested heavily in content moderation teams and technology, routinely derailing covert influence operations around the world.
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meta insta microso all but not only are in bed with woke dnc so not impartial-neutral with news/stories being shared.. most filtered to fit the narrative.. part of disinformation.. start the work with yer own journalist.. bias..
Here we go again with meta thinking technology will solve all their problems. Scammers are clever, when they set up a fake account they don’t just copy one photo they copy a whole gallery. They copy everything down to where you bought a coffee last. It’s only instinct that catches them. And not even the best bot or AI has instinct. They will never have it so they will never catch all the scammers. So while meta gets rid of 10,000 workers and uses an AI to take their place.,,meanwhile the users of Facebook are treated like dirt…..
@Jane Alford: exactly. gave up reporting as the only solution they offer is to block the scammers. the whole point of reporting these accounts is to warn or prevent others from falling for it… ridiculous
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