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Dublin: 11 °C Friday 10 July, 2020

MySpace founder says he cringes at his own profile page - report

Chris DeWolfe, one of the men behind the social networking site, has said that people that took it over “didn’t have it in their DNA”.

Chris DeWolfe and Tom Anderson, MySpace co-founders at a MySpace webcast in Kuwait city in March 2008
Chris DeWolfe and Tom Anderson, MySpace co-founders at a MySpace webcast in Kuwait city in March 2008
Image: AP Photo/Gustavo Ferrari

CHRIS DEWOLFE, ONE of the founders of MySpace has said he cringes when he visits his own page on the social networking site.

Bloomberg Businessweek has taken an in-depth look at the decline of MySpace and reports that the site, bought by Rupert Murdoch and News Corporation for $580 million, has lost about a million users a month since its zenith in December 2008.

Speaking of the acquisition DeWolfe said:

I think anytime a startup is acquired, there’s always a certain amount of culture clash.

He also admitted that he was disappointed about how the music aspect of the site has been managed and that the people who took over were “never MySpace users..They didn’t have it in their DNA”.

DeWolfe founded MySpace along with Tom Anderson in 2003. Businessweek reports that Anderson hasn’t updated his profile since March 2010.

DeWolfe said the push to monetise the site after News Corp bought it became a problem with tension over the type and placement of ads. He also said that MySpace focused on developing all of its own applications, rather than letting third parties have a go, like Facebook does.

DeWolfe and Anderson bowed out of their top spots at MySpace in March 2009, around the same time, Businessweek says, that “Facebook was winning”.

Read the full report in Bloomberg Businessweek: The Rise and Inglorious Fall of Myspace>

In photos: 8 brands you won’t see after 2012 (including MySpace)>

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About the author:

Emer McLysaght

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