We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

hey little porsche

Porsche's €100 million US headquarters is an amusement park for adults

It has a racetrack.

porsche-hq-atlanta Porsche Porsche

IF YOU EVER find yourself flying into Hartsfield-Jackson Atlanta International Airport, take a look at the north-east corner of the airport. There you’ll find a groovy-looking building with sports cars speeding on an adjacent racetrack. What you are seeing is Porsche North America’s new $100 million headquarters and Porsche Experience Centre, which opened their doors to the public this week.

“Today we celebrate a significant milestone in the history of Porsche as we expand our footprint in the United States and reaffirm our commitment to the state of Georgia and the city of Atlanta,” Matthias Mueller, president and CEO of Porsche, said. “We are investing more than ever before, heightening visibility for the Porsche brand in the US and worldwide.”

Porsche North America has called Atlanta home since 1998

PastedImage-61733 Porsche Porsche

With the new 27-acre facility, Porsche has created an opportunity to connect with current and prospective buyers


It has a 1.6-mile, high-speed test track


And there’s an off-road course, where drivers can get a little muddy


Inside, there are the obligatory classics, like this Brumos Racing Porsche


There’s a fine-dining restaurant called Restaurant 356


And a Porsche design studio, where customers can configure their future cars

theres-also-a-porsche-design-studio-where-customers-can-configure-their-future-cars Porsche Porsche

Read: Audi’s new campaign challenges stereotypes of women drivers and people are loving it

Read: Car parts end up 50 metres from car after bad driving on the M1

Published with permission from
Business Insider
Your Voice
Readers Comments
    Submit a report
    Please help us understand how this comment violates our community guidelines.
    Thank you for the feedback
    Your feedback has been sent to our team for review.