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Tuesday 7 February 2023 Dublin: 10°C
# hey little porsche
Porsche's €100 million US headquarters is an amusement park for adults
It has a racetrack.

porsche-hq-atlanta Porsche Porsche

IF YOU EVER find yourself flying into Hartsfield-Jackson Atlanta International Airport, take a look at the north-east corner of the airport. There you’ll find a groovy-looking building with sports cars speeding on an adjacent racetrack. What you are seeing is Porsche North America’s new $100 million headquarters and Porsche Experience Centre, which opened their doors to the public this week.

“Today we celebrate a significant milestone in the history of Porsche as we expand our footprint in the United States and reaffirm our commitment to the state of Georgia and the city of Atlanta,” Matthias Mueller, president and CEO of Porsche, said. “We are investing more than ever before, heightening visibility for the Porsche brand in the US and worldwide.”

Porsche North America has called Atlanta home since 1998

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With the new 27-acre facility, Porsche has created an opportunity to connect with current and prospective buyers

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It has a 1.6-mile, high-speed test track

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And there’s an off-road course, where drivers can get a little muddy

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Inside, there are the obligatory classics, like this Brumos Racing Porsche

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There’s a fine-dining restaurant called Restaurant 356

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And a Porsche design studio, where customers can configure their future cars

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Read: Audi’s new campaign challenges stereotypes of women drivers and people are loving it

Read: Car parts end up 50 metres from car after bad driving on the M1

Published with permission from
Business Insider
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