Advertisement

We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

The Pulse Venue in Letterkenny Google Street View
false advertising

Complaint upheld after Santa no-show at Donegal nightclub's 'misleading' 99c drinks night

The complaint was lodged over a Facebook ad for a ‘Snow Rave’ in The Pulse Venue in Letterkenny.

THE ADVERTISING STANDARDS Authority for Ireland (ASAI) has upheld a complaint made against a Donegal nightclub over a 99c pre-Christmas drinks promotion.

The complaint was lodged over a Facebook ad for a ‘Snow Rave’ on December 6 last at the The Pulse Venue in Letterkenny, where it was claimed drinks would cost 99c all night.

The ad also claimed there would be a fake snow machine, free Christmas crackers and sweets, and a Santa’s grotto present on the night, when DJ Chris Mac would be playing.

However, the ASAI was alerted after a complainant felt the advertisement was misleading for several reasons.

The complainant said that only one drink was sold to customers for 99c, that there was no fake snow machine, Christmas crackers, or sweets present on the night.

Meanwhile, the complainant also said there was no grotto or Santa in attendance, and that the DJ differed from the one advertised.

Despite being contacted by the ASAI, the advertisers failed to respond to the complaint, which the ASAI’s complaints committee concluded was in breach of sections 3.10, 4.1 and 4.4 of the Advertising Code.

The complaints committee expressed concern at the advertisers’ failure to respond to the complaint, and reminded them that there is an onus on advertisers to ensure their advertisements conform with the Advertising Code.

They upheld the complaint against The Pulse Venue, and said that the advertisement should not be used in the same format again.

Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.

Your Voice
Readers Comments
8
This is YOUR comments community. Stay civil, stay constructive, stay on topic. Please familiarise yourself with our comments policy here before taking part.
Leave a Comment
    Submit a report
    Please help us understand how this comment violates our community guidelines.
    Thank you for the feedback
    Your feedback has been sent to our team for review.

    Leave a commentcancel

     
    JournalTv
    News in 60 seconds