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Opinion Social media can help you find a job (if you use it correctly)

Job hunting in the internet age can be tricky – here’s how to put your best foot forward on Twitter, Facebook and LinkedIn.

MODERN DAY JOB hunting has changed completely, long gone are the days when everyone was poring over the job section in the local newspaper or even a recruitment agency. There are many new ways that you can learn about an industry, research a company, and contact potential employers.

You may already be on social networking sites, but may never have considered them as job searching tools. Your social media job hunt should start by creating online profiles on Twitter, LinkedIn and Facebook. These sites are a great place to start looking for a career. There are, however, a few things that you need to do to make your profiles employer-friendly.

It’s no secret that these are challenging economic times for everyone. Social media websites don’t do the job hunting for you, but they do make it possible to build connections and leverage those connections to make contact with potential employers. Social media also allows you hear about possible job opportunities as soon as they arise. For example, the hashtag #jobfairy on Twitter is used by employers to share job opportunities and jobs are posted on a daily basis.

Which network?

Social media such as Facebook, Twitter and LinkedIn can open doors for job hunters. Learn how to use social media to present yourself professionally and find useful leads. These sites can be a real help when job hunting, however just having social media profiles set up won’t do all the work for you; you need to be actively networking. You must be strategic and proactive in how you use social media.

Set up your LinkedIn, Twitter and Facebook accounts if you don’t already have them. Be sure to have a professional picture, clear description and biography, and fill out all the information necessary. You are creating your own personal brand. Remember that everything you do online is public so always be professional.

Establish what your online personal brand is right now. Have you ever Googled yourself? If not, do it today. Potential employers will always Google potential employees. Your ‘digital footprint’ will tell its own story!

When it comes to actually trying to get a job, LinkedIn is probably most useful. It is a great way to get an online CV that showcases your experience and skills, previous projects and even some of your achievements in extracurricular activities. LinkedIn is a great tool for researching companies, connecting with key people in a company, and engaging with industry related groups.

Complete your profile as fully as possible, and then put the link to it on your email footer, on Facebook, on your Twitter bio … even on your ‘real’ CV. Update your profile regularly with examples of activities that could enhance your employability. Look at people in jobs you’d like to do, for ideas on how best to present yourself.

Making contacts

Blogging is a fantastic way to showcase your expertise in the area of interest to you. Blog regularly, manage comments and respond appropriately. And remember to always check your grammar and spelling before you hit post.

Facebook is probably the least popular social network to use to find a job. Facebook is the place where we all relax a little bit and, yes, we share lots of photos too. If you’re using Facebook to interact with potential employers, ensure they only see things that fit your professional image. Some would say that Facebook is probably best kept mainly for personal use. However, recruiters and employers definitely use it to research potential employees – so make sure your privacy settings are updated regularly.

The great thing about social media is that it lets you communicate with people you might not meet in real life. Create your own networks by making contact with people who work at companies you’re interested in. Build your network by investing the time in conversations and building relationships with people. Interact with people: learn from them and show what you can contribute. Have conversations with like-minded people and build virtual relationships – in fact, this is often easier online than in person. Make sure people know you are looking for work, don’t be afraid to mention it every so often.

Quick tips:

  • Use your real name – not an alias;
  • Be active on a number of different social media platforms;
  • Demonstrate your expertise, insights and opinions in the industry of interest to you;
  • Share information about the industry such as industry related news;
  • Be careful not to spam people – don’t ask everyone for a job (don’t expect an immediate job offer, these things take time);
  • Don’t just rely on social media; be sure to network offline too;
  • Everything you put here is in the public domain so be careful when choosing your profile names or leaving comments.

Aoife Rigney is digital marketing and social media strategist, advisor, trainer and event speaker. She is a regular blogger and was shortlisted for the Blog Awards Ireland 2013 for Best Blog of an SME.

Column: What is the psychological impact of spending so much time in ‘cyberspace’?

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29 Comments
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    Mute JournalStasi
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    Jul 4th 2015, 6:42 PM

    Far too many.

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    Mute Suzie Sunsine
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    Jul 4th 2015, 7:13 PM

    far far too many

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    Mute thejynxeffect
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    Jul 4th 2015, 7:43 PM

    Far far far too many

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    Mute David Conroy
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    Jul 4th 2015, 7:51 PM

    I’d love to see stats for how many are here one year later !

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    Mute JournalStasi
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    Jul 4th 2015, 9:19 PM

    fec the stats, just head to our cities and towns, see the increase, see how many more foreigners there are week on week, see how much more of a stranger you are in your own country every couple of months. Cromwell couldn’t do what these modern plantations are doing.

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    Mute Jason
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    Jul 4th 2015, 9:46 PM

    The Australians feel the same in their country

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    Mute Bridget O'Hanlon
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    Jul 4th 2015, 11:35 PM

    Jason – the original Australians have been feeling that for over 200 years. I assume you mean them and not the stream of convicts and migrants that have arrived in Oz from all over the world since 1788 – mainly from Britain and Ireland

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    Mute JournalStasi
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    Jul 5th 2015, 12:42 AM

    Jason – Australia would not exist were it not for Europeans, and would have been done well over by Chinese had we not come. Australia was not called Australia back then, it was Europeans who gave it the name and built the fk out of it. You’re just an apologist for Ireland being opened up just because you’re with a Pole, what a poor excuse for a snivelling sh%tehawk you are, all for Poles now that your partner is one, saying they are same as us, what utter bllx, they are not the same, they are bloody well different to us, they are colder and act different. And what happened to diversity, do we all have to be the same now, thought it was cool to have difference, like Irish, like Polish all being separate and different, you really don’t know what you think do you you dope.

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    Mute Marcin Zawila
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    Jul 5th 2015, 9:45 AM

    ‘(Poles) they are bloody well different to us, they are colder and act different’ come here JournalStasi, let me give U a hug :-) I do agree with the above comments. Far too many.. perhaps British standards should be introduced to this country Applicants who are not married to a British Citizen must: Have been in the UK for 5 years. The last year of that having been as a permanent resident with ILR. Not have been absent for more than 450 days in that period. Not have been absent for more than 90 days in the 12 months before application. Be of good character. Pass the Life in the UK test Have sufficient knowledge of English, Welsh or Gaelic. Have an intention to live in the UK.

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    Mute Marcin Zawila
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    Jul 5th 2015, 9:58 AM

    Apologies for the chaotic post and lack of commas. This app is getting worse. .

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    Mute Jason
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    Jul 5th 2015, 10:18 AM

    Journal stasi, can’t make a coherent argument, so resorts to name calling, well done big man. And plus you’re so courageous in your views that you hide behind a moniker.

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    Mute Everett Gold
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    Jul 4th 2015, 9:05 PM

    24262 are you having a laugh. Can’t even look after our own

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    Mute Jason
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    Jul 4th 2015, 9:27 PM

    Those granted citizenship don’t all ‘need looking after’. My wife is Polish and was granted citizenship last December. She has been employed every single day that She had been here since 2006. She pays tax/PRSI/USC and all other charges and taxes associated with working in this country. She has never claimed social welfare except child allowance, a universal allowance available to all. To say ‘that we can look after out own’ is ridiculous. We should look after ourselves, and stop our dependency on the state and the ‘I deserve it’ attitude.

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    Mute Mike Cantwell
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    Jul 4th 2015, 10:02 PM

    How many Poles do you know who are on Social Welfare Jason ? , that figure is horrendous , the country will be a multicultural hellhole before long if this keeps going on

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    Mute Jason
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    Jul 4th 2015, 10:22 PM

    None. And I know a lot of Poles. I’m sitting with 12 Poles right now. Drinking Polish wodka and eating Polish food, in Wexford town, and not one of them are on the dole, or ever have been in this country.

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    Mute Jason
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    Jul 4th 2015, 10:45 PM

    Mike, Poles are the sane culture as us, only difference is language.

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    Mute JournalStasi
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    Jul 5th 2015, 12:37 AM

    Jason – doesn’t matter whether she works, we should never have opened our borders the way we have, Ireland no longer Irish. More of a place for foreigners to feel like it is theirs for the taking, not a place that is our Irish home. Of course the more foreigners there are and the more we have this insane open border land grab, the more Irish people have to compete not only with our own, but now with the whole damn world, hate being in Dublin and not hearing or seeing an Irish accent or Dub. Just sh^^^t so it is. And what’s the point in travelling when the whole fking world is now the same.

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    Mute Daniel Moran
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    Jul 5th 2015, 2:16 AM

    You should start an Irish Defence League. The English have one. They too use robust and blanced arguments such as yourself. Everyone loves em. OR you could shut up with your Ireland for the Irish horse Shit.

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    Mute FastBuck
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    Jul 5th 2015, 5:37 AM

    Please go back into whatever hole in the ground you slithered out from and shut up for ffs, you’re an embarrassment.

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    Mute Jason
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    Jul 5th 2015, 10:16 AM

    Lets deport them all then journal stasi, and then lets bring back every Irish person from abroad. Do we also deport those Irish with foreign backgrounds? My great grandfather was Welsh, should I be deported too?

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    Mute Tom Sullivan
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    Jul 5th 2015, 3:02 PM

    So you’ve got a problem with people expressing opinions that you don’t share. Did I get that right?

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    Mute Seamus Banna
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    Jul 4th 2015, 8:20 PM

    AFAIK we have the highest rate of granting citizenship per head of capita in the EU.

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    Mute JournalStasi
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    Jul 5th 2015, 12:35 AM

    So we grant citizenship, then we also have tons flooding in and we also do aid, fk the Irish, yes?

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    Mute Michael John Lynch
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    Jul 4th 2015, 7:36 PM

    Too many

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    Mute Cheeky Bums
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    Jul 4th 2015, 8:17 PM

    Can you give ANY objective reason for your opinion, you bigot. “grr, coming over here stealing our jobs and our wimmin!!!” is that it?

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    Mute Dave Meagher
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    Jul 4th 2015, 9:26 PM

    Gets all PC with a fake profile and that photo, hilarious …..

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    Mute Cheeky Bums
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    Jul 4th 2015, 9:57 PM

    No different to about 80% of contributors to these forums, by the way.

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    Mute Crom Cruach
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    Jul 4th 2015, 10:28 PM

    How is a fake profile pic ‘PC’? Do you know the meaning of ‘PC’ or do you just spout it moronically like every other utterance you make?

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    Mute JournalStasi
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    Jul 5th 2015, 12:45 AM

    Cheeky – so people coming here do not take our jobs or take women who would otherwise be with Irishmen you plonker.

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    Mute Povilas Auškalnis
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    Jul 5th 2015, 11:46 AM
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    Mute Noah_MacMurchada
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    Jul 4th 2015, 8:32 PM

    So.
    A medium sized town every year.

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    Mute Larry David the 2nd
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    Jul 4th 2015, 7:31 PM

    Your woman in the photo is called Bola just as well her first name ain’t Eileen .

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    Mute Christopher Byrne
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    Jul 5th 2015, 12:44 AM

    How many of these new citizens have a skill that Ireland needs? What do they bring to the table. In Australia you to have a skill that’s needed to qualify for citizenship. Something they need from the critical skills list that you can bring to benefit the country. I’m almost a citizen after 4.5 years but not without paying for my 457 visa for a couple of grand and the same again for my Permanent Residency while jumping through unbelievable hoops and zillions of paperwork. Probably close to $10,000 all up not to mention the degree I had to have in my profession and 4 years paying tax here. And If my partner and I decide to have children back in Ireland they are not granted Aussie citizenship automatically. My point is in Ireland you just turn up pop a sprog and your on the scratcher next week. Have a free house and a medical card while your at it…. Doesn’t seem to be any criteria or skills needed to get into Ireland. Is taxi driver a skill we need? Nothing but economic migrants, that’s what’s happening in Europe and especially soft Ireland. There should be no access to social welfare for 10 years for new migrants until they have contributed their fare share…..

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    Mute JournalStasi
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    Jul 5th 2015, 12:52 AM

    Plus you emigrated to a western country, which Europeans founded and built, a country based on the same ancestors and cultures, you are not bringing an alien culture and expectation to the Oz. Sure the aborigne treatment was terrible, but Chinese would have probably have tortured and wiped them out. At least westerners always have a tendency toward increasing compassionate behaviour and policies eventually.

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    Mute Jason
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    Jul 5th 2015, 10:19 AM

    Latvians, Poles, Spanish, Germans, Greeks; all European too journal stasi, or are they not European enough for you?

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    Mute Kevin Higgins
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    Jul 4th 2015, 6:36 PM

    60 euro withdrawal for Greeks is catchy alright but the homeless, jobless and powerless statistics about Greece really hit home

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    Mute Jack Dunne
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    Jul 4th 2015, 9:10 PM

    2 many

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    Mute Bulie Julie
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    Jul 4th 2015, 11:37 PM

    Djs

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    Mute Crom Cruach
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    Jul 4th 2015, 10:32 PM

    Too many idiots on here irrationally afraid of all foreigners. The term for that is ‘xenophobia’. It is suffered by irrational, immature, insecure people who fear everything that they don’t understand. Well done folks. And welcome to the planet that could do very nicely without you.

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    Mute JournalStasi
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    Jul 5th 2015, 12:49 AM

    Having the right to your own country and your identity and resources being for your own, is not irrational, saying all that is yours fought for by generations, is open to the world, is what is irrational. Btw Irish people have died and been raped by foreigners, we have more gangs here now who have said advertised to come to Ireland because of naive little cheerleaders like yourself, come to Ireland they say, easy pickings. We have foreign doctors now sexually assaulting Irish patients, as well as being charged with malpractice because of 3rd world standards you gobshyte. We have islam growing which will lead to more rapes and calls for sharia law, you muppet.

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    Mute peace
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    Jul 5th 2015, 1:16 AM

    JournalStasi, you should be like your avatar!

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    Mute FastBuck
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    Jul 5th 2015, 5:44 AM

    When all those Muslims that you fear so much implement sharia law in Ireland I hope you’re the first victim.

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    Mute liam jones
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    Jul 5th 2015, 2:20 AM

    Please stop this influx. Enough already.

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    Mute Giuseppe Valente
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    Jul 5th 2015, 9:23 AM

    The requirements to become an Irish citizen (the real purpose of many is to obtain a Irish/EU passport) is shockingly low.
    Obtaining a Irish passport is basically a money making racket be the state. Theses no exam of any worth, there’s no educational requirements. No having to prove you have tried consistently to contribute to Ireland or have shown to be embracing Irish culture or values.

    You basically fill in a good few forms with your details, show you have lived here for a few years. State you have a job at the time of filling in the forms and pay fees just short of €1000 and that’s about it….. Wait for a appointment for a citizen ceremony to get your I’m now Irish cert and straight to the passport office they go.

    Truth is most of them couldn’t give a rats @ss about being Irish or Ireland. It’s the advantages,perks and rights that come with having a Irish/EU passport they want.

    Ireland is the weakest link in Europe on obtaining a passport. That’s a fact and the EU commission has written to are government many times about it.

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    Mute Laura Coffey
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    Jul 6th 2015, 1:07 AM

    Sort out the homeless here first !! Fuc&ing joke of a country full of political pleasers , Tayto park be the next refugee camp …..

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