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PERHAPS THE BEATLES were wrong all along and money actually can buy you love.
The 2025 Love Life Satisfaction Survey conducted by Ipsos across 30 countries — including Ireland — finds that higher earners are more likely to say they feel loved and are also more satisfied with their romantic/sex lives.
When asked how satisfied they are with various aspects of their lives, 83% of higher earners globally report they are satisfied with the extent to which they feel loved, and 67% feel satisfied with their romantic/sex life. The figures for low earners were much lower at 69% and 51% respectively.
For the day that’s in it, the survey paints a positive picture of how most of us feel about our love life. Strong majorities globally – and in Ireland too – feel satisfied not just with their love life, but also with their romantic/sex life, and similarly with their relationship with their partner/spouse.
Quantifying love
Using the data across these three dimensions of love, we created a Love Life Satisfaction Index bringing together how people feel about love, romance and relationships in a single indicator. It combines how satisfied people are with the love in their life, their sex lives and their relationship with their partner.
It provides us a fascinating glimpse into the love lives of different nationalities. Ireland ranks 14th out of the 30 countries. Mid-table respectability alongside Britain, New Zealand and the US.
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Countries in Latin America typically rank highest in the index with Colombia, Mexico and Chile all featuring in the top few places. Brazil is a bit of an outlier as the only country in that region featuring in the bottom half of the table.
The Netherlands and Spain are the only European countries to make it into the top 10, with six of the bottom 10 places accounted for by European nations.
Spare a thought this Valentine’s Day for those in Japan and South Korea languishing in the bottom two spots in the index. Almost two out of every five people in these countries say they are not satisfied with the extent to which they feel loved. Japan is also the only country where there are more people not satisfied with their romantic/sex life than there are satisfied people.
What does the survey tell us about love in Ireland?
We can see that Irish men are more satisfied than the women of Ireland. A strong majority of the two genders are satisfied with their romantic/sex lives, but the 62% satisfaction reported by men is 6 points higher than what women are telling us. A similar satisfaction gap exists in terms of partner/spouse relationships, with 87% of men satisfied in this regard compared with 82% of women. Anyone thinking of dashing out today to buy a last-minute (late?) Valentine’s present for a woman would be wise to bear this in mind.
Turning back to the Beatles, the survey also answers some of the questions about love and ageing that they posed in “When I’m 64”.
It finds that Baby Boomers in Ireland – which includes those 64-year-olds – are most likely to feel loved. With 87% of that generation feeling loved, it’s a sizeable 13 points higher than it is for Gen Z (those aged under 30).
Boomers aren’t just feeling the love, they’re also as satisfied at the youngest generation with their romantic/sex lives and relationships with their partners too. Who could ask for more, when I’m 64?
Marriage too doesn’t dampen the flames of love. Those who are married are significantly more satisfied than those who have not tied the knot. This is the case across all 3 aspects of this survey — feeling loved, romantic/sex life and relationship.
Looking broadly at the data, we see the linkages between these different aspects of love. Happiness with romantic/sex life and partner are correlated. People in countries that are more satisfied with their relationship with their partner are more likely to be happy with their romantic/sex life.
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Some intriguing outliers, though. In Brazil, South Korea and India, people are less satisfied with their partner compared to their level of satisfaction with their romantic/sex life overall.
Tempting perhaps to focus on all these differences, but overall there is plenty to be encouraged by. When comparing the results to the same survey last year, we can see that feelings of love are on the rise across most countries.
This is the case in Ireland too, where most of us are feeling pretty positive about our love life across all the ways in which it may express itself.
To borrow the closing words of Hugh Grant in that movie seeking to explain all about love: If you look for it, I’ve got a sneaky feeling you’ll find that love actually is all around.
Kieran O’Leary is a director of research and polling company Ipsos B&A.
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@Sean oSuilleabhain: He didn’t start the Killing Fields..the communists did that all by themselves. In fact he helped remove Pol Pot. Just stating a fact!
@Deirdre Moffat: It was his illegal, under international law, bombing campaign – 3 million tons of ordnance dropped and up to a million estimated to be killed, coupled with the nefarious actions of the CIA that led to the fall of a completely peaceful and stable regime in Cambodia and the installation of a “US friendly” leader. The ousted Sihanouk called on the country’s rural masses to support his coalition government in exile, and as a result the previously rag tag Khmer Rouge gained popularity with the rural population, and eventually power. Kissinger’s fingerprints are all over the killing fields, it takes serious revision on your part to see it differently. His unexploded cluster bombs still maim farmers and their family’s to this day.
@Deirdre Moffat: He did, albeit not directly intentional as is always the case with US foreign policies(they tend to have unexpected outcome).
His illegal bombings were directly responsible for the mass recruitment of the Khmer Rouge, (Whom were not that much of a threat and would never have had the numbers they had but for US policies), that coupled with the overthrow of the leader of Cambodia for a more US friendly one, led said leader to endorse the Khmer Rouge, thus leading to more recruitment.
In short, H.K. policies and that of the US were directly responsible for the killing fields. See “operation Menu”.
@Deirdre Moffat: The U.S . Certainly caused the genocide that was to become the killing fields.. The invasion of Cambodia by the U.S. and the setting up of a puppet government set the stage…The U.S. abandoned Cambodia, Vietnam, Laos…After years of fighting a war they could not win.. Like Iraq, . Afghanistan, the U.S. arrived, destroyed, left. Kissinger was instrumental in creating this policy.
@Deirdre Moffat: The Vietnamese communists actually liberated Cambodia from the genocidal Khmer Rouge regime, while the West continued to support and recognise them as the government of Cambodia for many years at the UN.
@David: One man not celebrating is the murderous fascist Putin.
Putin, meanwhile, said in a message to Kissinger’s wife that he was “a wise and far-sighted statesman” and his name “is inextricably linked with a pragmatic foreign policy line, which at one time made it possible to achieve detente in international tensions and reach the most important Soviet-American agreements that contributed to the strengthening of global security.”
Translation: He was ok with imperial conquests by the ‘great powers’ regardless of the war crimes committed in their execution.
@Sean O’Dhubhghaill: He laid the ground work for the genocide that followed in Cambodia. The U.S. and the West actually supported Pol Pot…It was the Vietnamese Army that liberated Cambodia from the Khmer Rouge…The Millions dead , Vietnam, Cambodia, Laos can be squarely blamed on the U.S.and the policy created by Kissinger. A warmonger.
When he visited Cork in 2002 there was such a big protest that he had to be escorted out of a side entrance of the UCC lecture halls because of a fear for his personal safety.
It’s tragic he never got that much closer to facing the consequences of his actions.
@The Anti palestine And Islam: The last time U.S. interference in Iran didn’t work out to well. The U.S. overthrow of the democratically elected government who was replaced by the U.S. puppet despot called the Shah..look where that led..The U.S. abandoned the Shah very fast when it came to it. Same as they abandoned Iraq Afghanistan when it suited them..The turmoil at Kabul airport was a reminder of the turmoil on the rooftop of the U.S. Embassy in Saigon. Don’t think the (Great Satan) as Iran called it will be destroyed Iran anytime soon.
@uUleRhCu: And just why do Hamas even exist, John?
Is it not because the Israeli colonist drove the Palestinian people off their land to create their state of Israel.
Their state of Israel exists on the homeland of the Palestinian people.
@uUleRhCu: I don’t think it’s true to say Hamas are “flavour of the month” in Ireland at the moment. You are misrepresenting peoples outrage at the slaughter of civilians as something else entirely, guess it fits your narrative. And to preempt yours or others predictable response, yes I abhor and condemn the slaughter of Israeli civilians by Hamas also.
@Michael Burke: Slaughter of civilians? You mean death cause by the Hamas right? Because it’s the Hamas who blocks them from leaving.
It’s the Hamas who uses school/hospital/private homes to launch their rockets.
The civilians death are on Hamas, what do you IDF to do ? Try to not do anything while they need to save their people?
Gaza is the new Dresden, people voted for them in 2006, they have more than 70% approval, they get what they deserve 100%.
@uUleRhCu: Kissinger had a lot to do with the present state of affairs concerning the terrorist state of Israel. Perhaps you would like to check out kissinger and U.S. policy regarding Israel ..especially Kissingers input.
@The Anti palestine And Islam: do you have kids? Are they vehemently fianna fail or sinn fein, or do they not have a breeze and prefer paw patrol and the like? So no, they are not getting what they deserve. Who else would you have them support, the apatheid state that is bombing their hospitals and refugee camps? Tis easy from the cheap seats.
@ItWasLikeThatWhenIGotHere: odd, but should we ignore ancient history just so your narrative fits? Let’s ignore the 12 Tribes of Israel or even the Iron Age lands of Israel and Judah. Think you may need to study a bit more history.
@The Anti palestine And Islam: The Terrorist state of Israel existed before the emergence of Hamas. Israel has become the Facist state that once sought to exterminate them.
So what you’re saying is that if people who claimed a heritage from those who left these shores long ago decided to come back, come back and overthrow our government, come back and overthrow our government and establish their own state on our land, and drive us off our land, that would be OK with you?
That is what the Israeli colonial invader did to the Palestinian people.
And did so using terrorist groups, such as Haganah, The Stern Gang and Irgun.
You also conveniently forget that this ancient land of the Jews was called Judah, and was located in the highlands west of the Jordan. It didn’t have a coastline on the Med. Or the Red Sea either for that matter.
Yet the modern state of Israel was established around Tel Aviv, on the Med coast, and has expanded to take all of Palestine, and part of Jordan.
But the descendants of those who left Judah long ago still have no claim to that land, do they?
Just as the descendants of those who left Ireland long ago have no claim to our land.
Is it because most of the descendants of those that remained had the gall to change their religion – some the Christianity, most to Islam – that you believe they lose their rights to their homeland?
@Jimmy Wallace: Quick reminder that there were Viking/Norman mercenary ships hired by both sides at the Battle of Clontarf. In fairness, the only ones that settled here were better behaved!
@Paul Fahey: here’s a reality check for you…anyone can CONVERT to Judaism and by virtue arrive in Israel and claim a piece of Palestine. This isn’t about religion, it is pure 100% colonialism. If yo don’t understand colonialism, there’s search engines that will help educate you!
And Yes, absolutely, we should ignore ancient history, it has nothing what-so-ever to do with colonial occupation.
Your logic would allow a random Scandinavian to state that he/she has an historical claim to Dublin.
The 9 circles of hell put forward a press releade stating that while they appreciate kissingers many achievements, they feel his presence may have a destabilising effect and are decling him entry.
@Peter Murray: of all the changes I have witnessed in my lifetime the transformation of opal fruits to starbursts will always stay with me…
Henry Kissinger 2006
@Noel Doherty: Unfortunately Kissinger caused a lot of these changes…..His political policy was responsible for millions of deaths and the destruction of countries. Kissinger is partly responsible for the turmoil in the Middle East to this day. He certainly will not be mourned in South East Asia, South America, Middle East.
I’d have to go for Gerald ford if pressed on it out of any of those from that era. of those who were republican
An early progressive who looked crackin’ togged out for American football ::) p
All American soldiers should listen to Henry Kissinger, who famously said “Soldiers are just dumb, stupid animals to do with what we please” should be on the 1st page of recruitment camp.
If his ‘Realpolitik’ description is accurate, then there’s some irony in his family fleeing the the power of the nazis given they would have exterminated every Jew they could reach.
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