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“The viewing numbers doubled in a day” - How a Daft Advantage Ad makes selling your home easier

Discover how you can make selling your home easier and receive increased offers with the help of a Daft Advantage Ad.

SELLING A HOUSE is a journey that can come with certain challenges but is extremely worthwhile once you are prepared before commencing the process.

For those that haven’t done it before, it doesn’t have to be a daunting experience! You can make your life easier and maximise the value of your home with the help of Daft.ie’s product offerings.

Daft.ie is Ireland’s number 1 property website, and their products and tools have helped thousands of people in Ireland successfully sell their homes. With three times as many house buyers as their nearest competitor, Daft.ie is the best place to sell your property.

Their latest offering  is the Daft Advantage Ad. Daft Advantage Ads were designed and created to guarantee unbeatable visibility for sellers, attract more buyers and get them the best return possible for their home when selling.

Daft Advantages Ads guarantee maximum exposure for your property in your area, guaranteeing unbeatable visibility on Ireland’s most visited property portal. ​​More buyers means more offers which ultimately means getting the best price for your property.

To see the impact a Daft Advantage Ad had in a recent sale, we spoke to estate agent Joe Organ from Joe Organ Auctioneers and a recent seller, Michelle. In this sale, Joe and Michelle used an Advantage Ad to maximise exposure and generate a lot of interest for the property in Glanmire, Co.Cork.

Joe Organ Auctioneers Joe Organ

Unparalleled visibility 

With a Daft Advantage Ad, you can avail of unparalleled visibility for your property on Daft.ie. Getting eyes on your ad is a key part of selling your home, and an advantage ad is a great way of doing that.  

For recent seller Michelle in Glanmire, she was made aware of Daft Advantage Ads by her chosen estate agent Joe Organ Auctioneers. Joe explained to Michelle what a Daft Advantage Ad was, how it works, and how it would help sell her property. Michelle also spoke to a friend of hers who encouraged her to check it out.

“I had a chat with someone buying a house in Glanmire and she watches out for Advantage ads [on Daft.ie],” said Michelle, which helped make her mind up in opting for a Daft Advantage Ad in her sale.  

The viewing numbers doubled in a day. You could see the difference as there was another house that went up in the area at the same time and we had double or triple their numbers of viewers in the same price bracket. It was massive viewing,” Michelle said. 

“You can see the hits coming in much stronger, the viewer figures are much higher with the Daft Advantage Ad,” adds Joe.

From an agent’s perspective, Joe believes the Daft Advantage Ad is extremely useful, and will often encourage sellers to opt for it. 

“If you hit Glanmire on Daft and you see Joe Organ auctioneers in the top position, or property one Joe Organ, property two Joe Organ, it definitely gets me to the top of the listings in the Glanmire area, and that’s a huge advantage for me.”

Online presence

 

How important do you think a strong online presence is to selling a home? Rate it on a scale of 1-10, with 1 being “not at all” and 10 being “very important.

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Upgrading your ad to a Daft Advantage Ad also means bigger and better ads to show off your home, which helps in catching prospective buyers attention, and according to Michelle, helps “highlight the house.”

More prospective buyers

Daft.ie has three times as many prospective house buyers as its nearest competitor, and the Daft Advantage Ad is a great way of making your property impress as many of them as possible. 

The Advantage ad helped Michelle by getting her “loads and loads of views.” 

It gives people the boost as well to go [to a viewing]. If you see the numbers climbing, you’re more enticed to go see what everyone else is interested in.”

Viewings

 

How likely are you to be interested in buying a house if you see that it has lots of views? Rate your interest on a scale of 1-10, with 1 being “not at all” and 10 being “massively interested”.

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The interest in the house was massive, as seen from the viewings, which were attended by multiple prospective buyers. Joe organised eight viewings in total, before settling on the eventual buyer.

Michelle Vendor Vendor Michelle

Best price possible

When selling a property, it is important that you secure the best price possible for your home. 

A Daft Advantage Ad can help you achieve this, as it did with Michelle who was delighted with the price she received for her home.

Price

How important do you think obtaining a great price for your property is when selling a home? Rate it on a scale of 1-10, with 1 being “not at all” and 10 being “very important.”

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According to Joe, for the results that an Advantage ad gets you, the cost is worth it. “You can have a Daft Advantage Lite Ad for a very reasonable amount or if you go for the full Daft Advantage Ad [Advantage Featured Plus] for a couple of hundred quid when you’re getting one opportunity to maximise the best price for your property and there’s no doubt that the Daft Advantage Ad contributes to maximising its value,” Joe said. 

Absolutely, 100%, I would recommend it,” he added.

“It’s not just designed for the seller, as the estate agent benefits from the feature,” according to Joe.

“It’s as good for the vendor as it is for the agent. It’s equally good for both. As an agent, you can get more exposure and increase your profile locally as well,” he confirmed.

Are you thinking of selling your property? Speak to your agent about marketing your home the best way possible – with a Daft Advantage Ad.

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