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Dublin: 18 °C Tuesday 19 June, 2018
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Joan Burton reckons the improving economy means people can go on dates again

A new ad from Labour is looking to push that message home.

Source: Labour/YouTube

LABOUR HAS RELEASED a new political ad, with party leader Joan Burton saying it aims to show that people can ‘go out on a date again’.

The ad is called Standing Up For Families with the Tánaiste saying that families across the country are “beginning to feel the economic recovery in their everyday lives”.

PastedImage-60 Source: TheJournal.ie

The short ad is similar in style to the other Labour ads that have been released over the last six months or so. It shows a babysitter coming to look after two young children before a couple go out to a concert at Dublin’s 3 Arena.

Towards the end of the ad the woman tells the camera that, “it’s great to be out to a gig, it’s the first time in ages”.

“It’s a very simple one,” the Tánaiste said this afternoon. “It’s about a couple I suppose being able to go out on a date again.”

“They’re going out while a babysitter is looking after their two young boys at home and they’re going to a concert.”

Burton says it’s an example of discretionary spending that people have reported to have been missing in recent years:

We know from all the interviews that the CSO do that, people having people over for a meal, or going out once a month themselves, have been the items that people felt most deprived of during the issues in the economy.

Read: Labour TD: That Tesco ad has haunted us>

Read: Joan Burton reckons Labour could win more than 30 seats >

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Rónán Duffy

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