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Dublin: 14 °C Thursday 20 June, 2013

Playfit creates 10 new jobs in fight against childhood obesity

The children’s fitness class company is to create 10 new jobs as a result of an expansion of its sports and activity services for three to eight-year-olds.

Image: Anatoliy Samara via Shutterstock

CHILDREN’S FITNESS CLASS company PlayFit is to create 10 new jobs as a result of an expansion of its sports and activity services for three to eight-year-olds.

Both full and part-time positions are to be filled, with the majority of roles for exercise physiologists with third-level education in exercise or teaching along with playing and coaching experience in activities such as gymnastics, rugby, soccer, GAA, basketball and athletics.

PlayFit was formed in September 2012 by ClapHandies founder Liza Crotty and Fit For Life founder Mark Sweeney.

Both ClapHandies and Fit For Life already employ teams of healthcare professionals consisting of exercise physiologists, physiotherapists, physical therapists, pre-school teachers and early childhood educators.

“Since, we launched in September 2012, the demand for our classes and has been phenomenal,” says founder Liza Crotty. “While this expansion will initially cover the Dublin area, by September of this year we plan to move into other parts of the country. Interested candidates should visit our website to apply as we are recruiting immediately for these positions.”

The company points to Dublin City University’s The Children’s Sport Participation Study, which shows that only 19 per cent of primary school children get the 60 minutes of daily exercise recommended by the Department of Health and Children. PlayFit says this can lead to a sedentary lifestyle, and with one-in-four Irish children already either overweight or obese, this can have profound consequences for their future health and enjoyment of life.

As part of PlayFit’s services, its team of fitness experts devise an individual programme for each child to help them find an activity or sport that they enjoy for their childhood, adolescence and beyond.

“If a child does not learn how to run, jump and kick a ball adequately at an early age, their skill levels soon fail to match those of their peers, and their participation in physical activity and sport decreases,” says founder Mark Sweeney.

“Research has proven over and over again that the more physical activity a schoolchild has, the better they do academically. In PlayFit we build both physical and cognitive skills, ensuring that our classes are good for the body and the brain,” adds Mark.

Read: ‘Healthy flag’ for schools could combat obesity, says TD

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Comments (11 Comments)

  • great idea and wish them the best of luck to them but one has to ask why kids aren’t getting their 60 minutes exercise a day. combined breaks\ play time in my sons school isn’t even 60 minutes and they are expected to eat and play in this time. in school they are mostly in classroom environment sitting down with one pe class a week. children need more time for good old fashioned play time in their day weather in school or at home.

    Reply
    • I think the increased activity time needs to happen outside of school. Primary school kids are usually finished by 2.30, there’s plenty of ‘play time’ left in the day for them to get their 60 mins in.

      Reply
    • i agree that extra curricular need to be also be put in place. i run am afterschool service for 24 kids and have a strong ethos on outdoor activities and active play but by the time homework is done and they have something to eat most of the afternoon is gone and kids are wore out. schools are in an ideal position to promoting activity when the kids are fresh to the day. simple give the more play time or get rid of homework so the kids have quality time in the afternoon for activities.

      Reply
  • Great idea, but the parents who are conscious enough to bring their kids to activity classes like this probably don’t, and won’t, have fat kids anyway.
    It’s the 7 year olds getting wheeled around in buggies sucking on a fat ice-cream cones that you likely won’t see at these classes.
    It’s a sad situation, but true.

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  • Good luck to Liza and all the gang, brought my daughter to clap handies such a clever idea and this is equally clever.

    Reply
  • Why not show obese kids in the picture instead of (or alongside) the healthy ones?

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  • There is going to be a great market in milking parents that produced these tubby kids. If your fat before aged 4 your fat for life according to research out of the US.

    Its a huge “growth” industry. Guilty parents first, then the grow into unhappy adults. All throwing cash at you to make them thin…

    Reply
  • Scwazrh 17/01/13 #

    Why not just bring the kids to the park?

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    • Because the weather might be crappy, because there aren’t any toys in the park, there may not be other kids in the park to interact with, it gets dark at 5pm this time of year, etc…
      It’s not a substitute, FFS – it’s another option. Relax with the pointless cynicism. I bring my kids to the park all the time – but they also go to Humpty Dumpty & Panda play groups becasue there are lots of other kids there.

      To quote a meme:
      http://t.qkme.me/3p2tl2.jpg

      Reply
    • This is Ireland…. Rain stops play more often than not.

      Reply
  • Back to the future ‘I believe that insurance claims in the past against schools for children getting knocks caused schools to stop exercise activities ‘ it’s what I heard anyway ‘ that and play stations and the likes

    Reply

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