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THE COST OF a 256g bag of Mini Eggs is now a tenner in a number of Irish stores.
The Cadbury treats have been stocked in good time for Easter, but customers are gobsmacked at the price.
The product currently costs €10 in Aldi and Dunnes Stores. At one Dunnes location, the 256g bag is now on sale for €7.50. The offer ends on 2 March.
Meanwhile, a 74g bag – the equivalent of a small handful of chocolate eggs – is €4.
Frequent buyers may find it more cost effective to buy the 1kg bag of Mini Eggs, which in Dunnes is €20 currently.
Users of Reddit expressed their disbelief, saying “WTF” and calling the €10 price tag “mental”.
“At that price, I’m laying my own,” one post said.
Another said: “There’s no reasonable option for a sane man on a budget in the current Mini Egg market.”
Figures published by the Central Statistics Office in December showed chocolate prices grew by 11.5% in less than two years.
In a statement, Cadbury explained that the high prices are due to increased production costs.
“We understand the economic pressures that consumers continue to face and raising prices is a last resort for our business,” the company said in a statement.
“However, as a food producer, we are continuing to experience significantly higher input costs across our supply chain, with ingredients such as cocoa and dairy, which are widely used in our products, costing far more than they have done previously.”
It also cited energy and transport costs as contributors to the increases.
“This means that our products continue to be much more expensive to make and while we have absorbed these costs where possible, we still face considerable challenges,” they said.
“As a result, we are having to make some carefully considered list price increases across our range so that we can continue to provide consumers with the brands they love, without compromising on the great taste and quality they expect.”
The main Irish subsidiary of Cadbury owner Mondelez tripled their profits in 2024 to almost €25 million, according to accounts filed last year.
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