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Love old ads? A whole load of them are set to be archived

Several organisations have been awarded funds from the BAI to archive old programming, music and advertisements.

Image: Vinatge TV ad/Shutterstock

THE BROADCASTING AUTHORITY of Ireland has awarded €2.26 million to ten organisations to archive current affairs programmes, documentaries, music and advertisements.

The BAI’s Archiving Scheme, which is in its second round, was set up provide funding to enable the preservation of Ireland’s broadcasting heritage.

TV3 received the largest single amount – €426,641 – to archive the station’s news and cultural progamming since its foundation in 1998.

The Irish Film Institute will have almost €289,000 to spend on digitally archiving advertisements from the 1960s-80s.

Newstalk fared out the best in terms of radio stations – it will have over €420,000 to archive content such as news and current affairs, sports, entertainment, lifestyle and Irish language programming.

RTÉ was awarded over €275,000 to archive various content from 1985-2001, including sports, drama and youth and Irish programming.

Cumann Lúthcleas Gael was awarded over €213,000 to digitally archive GAA games.

bai archiving funding Source: BAI

The BAI received applications from 18 organisations before the closing date of 16 April, seeking funding support of approximately €7 million.

A panel of one BAI representative and four independent experts decided how the cash would be spent.

Safeguarding material

Michael O’Keeffe, Chief Executive of the BAI, welcomed today’s announcement, saying it would result in “a noteworthy level of broadcast material” being safeguarded “that could otherwise be lost”. 

In May 2012 the Archiving Scheme was approved for implementation until the end of 2014.

O’Keeffe said that the BAI has “through the Department of Communications, Energy and Natural Resources, sought an extension to the Scheme to the end of April 2016, in order to operate a number of further rounds over the next two years and to facilitate an analysis of the operation, effectiveness and impact of the Scheme”.

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About the author:

Órla Ryan

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