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Government won't exempt horse-racing TV channels from ban on daytime gambling ads

Law regulating the gambling industry is a public health measure, says minister.

GOVERNMENT WILL NOT provide an exemption to horse-racing TV channels when a ban on daytime gambling ads on television is introduced. 

The Gambling Regulation Bill, which was approved by Cabinet last year, will see stricter regulation of gambling advertising, with a watershed prohibiting gambling advertising – including online ads – between 5:30am and 9:00pm.

As first reported by the Sunday Independent today, in a letter to the Fianna Fáil parliamentary party, Minister of State for the Department of Justice James Browne sets out how he met with representatives of Horse Racing Ireland (HRI) and the Association of Irish Racecourses (AIR) this week.

The representatives raised concerns with the minister about the proposed legislation, he said. 

“HRI advised me and my officials this week that it had entered into a commercial agreement in May 2023 regarding the sale of exclusive TV rights to Irish Racing between 2024 and 2028 inclusive.

“This was after the adoption by the Government of the cross-party Justice Committee recommendation of a watershed advertising ban and after the Dáil had unanimously approved the Bill at Second Stage,” he states in the letter. 

Browne sets out that HRI representatives sought to understand at the meeting this week if an exemption from the gambling advertising ban could be advanced for two dedicated racing channels, “as this would be more commercially advantageous to HRI”, said the minister.

“This proposal would in effect give a monopoly on gambling advertising in the State to these two channels.

“This proposal clearly gives rise to a number of issues. Firstly, it breaches the principle of the gambling advertising ban. It is completely at odds with the stated will of the cross-party Oireachtas Committee on Justice, and the Government.

“Secondly, such an exemption for the horse racing industry would also be anti-competitive under current legislation covering broadcasting companies and also discriminate against other sports. This would not be legally sustainable,” Browne said.

‘Extremely dangerous’

The minister states that gambling “is not a harmless activity”, adding that problem gambling “is extremely dangerous”.

He said he has been urged from many to go further in terms of tough regulations on the industry, however Brown said he believes the watershed advertising ban “is the most appropriate position at present”.

The technical amendments for the legislation will be brought forward by the minister at Report State soon, said the minister. 

He noted in the correspondence that the presence of trackside betting, the use of trackside gambling advertising, the sponsorship of jockey’s colours and races will all still be permissible after this Bill is enacted.

“In short, there is no legal impediment arising from the gambling legislation that in any way inhibits the showing of horse racing as is currently broadcast,” he added. 

Browne concluded by saying that he is very concerned about intense gambling advertising, stating that he doesn’t believe the increased association of gambling and sport is healthy for our society.

He said the regulation of the gambling industry has been talked about for years, with little action. He said it is imperative that Fianna Fáil delivers on this promise, stating that progressing this legislation is at its core a “public health measure”.

The minister’s comments come in the same week that a report about children gambling in Ireland, which was published by the Institute of Public Health, showed that one-in- four and one-in-five (22.9%) 16-year-olds in Ireland reported gambling for money in the last 12 months.

Betting on sports or animals was the most common form of gambling among 16 year olds and this with a significant proportion doing so online.

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34 Comments
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    Mute Shaun Gallagher
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    Sep 10th 2023, 8:59 PM

    Does this include Lotto adds as they seem to on on nearly all ad breaks

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    Mute Eoin Carroll
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    Sep 10th 2023, 9:04 PM

    @Shaun Gallagher: Does it also include radio? the cash machine on newstalk and today fm and will be gone

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    Mute michael odwyer
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    Sep 10th 2023, 9:10 PM

    @Shaun Gallagher: it should include the lotto. Robbing b@#&@rds

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    Mute Shaun Gallagher
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    Sep 10th 2023, 9:29 PM

    @Eoin Carroll: Good point

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    Mute Steve O'Hara Smith.
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    Sep 11th 2023, 8:21 AM

    @michael odwyer: Quite. Many years ago I asked a Californian colleague with a mob lawyer uncle what the difference was between the lotto and the numbers game as run by the mob.
    Here answer – the mob would never have dared give such bad odds.

    17
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    Mute Anon
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    Sep 10th 2023, 8:51 PM

    Well done, right decision.

    162
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    Mute
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    Sep 10th 2023, 11:53 PM

    @Anon: Ridiculous decision. Racing TV requires a subscription and is seen by a very small number of people.. The one sport we are world leaders in, that earns the country billions and they are willing to risk it because of an overblown Nanny Statist viewpoint. A tiny number of people have gambling problems. I’m sorry but that’s on them. The overwhelming majority of people who bet do it for entertainment and are well able to control it. I see umpteen adverts for betting during football, doesn’t make me ever bet on football. May as well ban adverts for everything, fat people clearly can’t control themselves when they see advert for chocolate, lotto got to go, toys could encourage poor people to go into hock to placate their kids, cars could encourage climate catastrophe.

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    Mute DBdTl1WB
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    Sep 11th 2023, 2:56 AM

    @Anon: nanny state nonsense , all because a tiny minority got control themselves and are devoid of any discipline .

    Racing UK and At The Races (both have new names ) are both on subscription packages and openly only to a select few , especially the pricy Racing UK (about 25/30 quid a month ) . Clearly , those that tune in during the day time , mid week, rather than be out working , are doing so as they gamble anyway and take the sport seriously . Ads or no ads

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    Mute Martin Bishop
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    Sep 11th 2023, 7:06 AM

    @: if its such a money maker (like grayhound racing apparently), then why is the tax payer paying towards it?

    If its so profitable it should be able to stand on its own two feet.

    The reality is it cannot and it needs the tax payer money.
    But since you claim its so great lets strip it off the tax payer money and see how well it can live.

    24
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    Mute Steve O'Hara Smith.
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    Sep 11th 2023, 8:23 AM

    Horse racing is an obscenity!
    It’s not a sport it’s animal cruelty in support of the gambling industry nothing else.
    It should be banned outright.
    Greyhound racing is just as bad.

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    Mute John Brennan
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    Sep 11th 2023, 10:47 AM

    @Martin Bishop: One of the major reasons why horse racing needs support is because the bookies have bled it white for generations. Owners carry it, You have horses costing hundreds of thousands running around a course for a winners prize four or five thousand.
    Where you have pari mutual betting keeping money in the sport itself you have much better prize money.

    11
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    Mute DBdTl1WB
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    Sep 11th 2023, 11:49 AM

    @Martin Bishop: ask the Department for Agriculture. they insist on keeping the sport in their corner . The money comes from breeding and sales not the racing . It costs hundreds of thousands to run a racing yard as its labour intensive . There’s are only about 7 trainers with any hope of winning pattern races (group 1 to 3 ) in flat racing : the three O’Briens , Harrington , Bolger , Weld and Lyon’s . Jumps , only about 4 of them have serious chances of winning good pattern races ; W Mullins , Harrington , Elliott , de Bromhead (every now and again an O’Brien might pop up. )

    Ireland is small compared to England in terms of ability to hold meetings every day – arguably better to have quality than quantity .

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    Mute DBdTl1WB
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    Sep 11th 2023, 12:00 PM

    @Steve O’Hara Smith.: it’s a sport and has been a sport since the dawn of man . Look up what the word “sport” means ! Very much falls under the meaning , just like motor sport does

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    Mute ZA “Humanitas”
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    Sep 10th 2023, 9:05 PM

    Betting companies should be banned from sponsoring soccer teams. It’s too easy to start as ‘a little bit of fun’ and then get addicted.

    Sports are a great positive energy channel for fit bodies and better minds.

    Back in the days, smoking was portrayed as cool, fun, and adventurous, but as time passed we changed our attitude towards cigarette advertisements.

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    Mute Andy Felthersnatch
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    Sep 11th 2023, 1:20 AM

    @ZA “Humanitas”: People who have a propensity for anything addictive are going to be an addict regardless of what the government does, banning advertisements won’t stop them.

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    Mute DBdTl1WB
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    Sep 11th 2023, 3:02 AM

    @ZA “Humanitas”: mother of god some woeful native nonsense . Professional sport is far far far from healthy , physically or mentally . It’s high pressure and all about results and harsh criticism of players weight , fitness and ability . Clubs need millions in order to keep running . Most of the top clubs wouldn’t really touch bookies as a shirt sponsor because they can attract vastly more prestigious high end companies to sponsor them . You couldn’t imagine a bookies sponsoring Man Utd , Liverpool , Arsenal or Real Madrid . The smaller clubs however not so lucky eg Stoke City . People are grown ups . Don’t blame others for your weaknesses if they exist . It’s not like kids should be near any platform to allow them to bet anyway. The State shouldn’t take over from parents in that case

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    Mute Martin Bishop
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    Sep 11th 2023, 7:08 AM

    @Andy Felthersnatch: but banning advert doesn’t help none the less,

    Changing the narrative from look how great smoking is, look how it sponsors everything to what we have now helped shift how our society viewed smoking.

    It won’t stop everyone, but it can help drastically change things for the majority.

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    Mute Bill Spill
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    Sep 11th 2023, 7:18 AM

    @Christy Dolan: I love how you admit in your first sentence that you’re about to unload some woeful nonsense Christy. Knew by the name anyway to be fair, but cheers for the heads up anyway

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    Mute DBdTl1WB
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    Sep 11th 2023, 12:09 PM

    @Bill Spill: Son, it says a lot about your man hood that you felt obliged to distort the what was clearly said because you haven’t anything to say. Of course , one can’t rule out that your reading and comprehension inadequacies could be down to your lack of intelligence . Of course , you aren’t man enough to set out why it’s nonsense . I only wish you’d have the balls to utter that in person. I’d unman you without lifting a finger . The more watching the better. Get back into your box and know your place . You Haven’t got a clue

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    Mute DBdTl1WB
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    Sep 11th 2023, 12:13 PM

    @Bill Spill: maybe learn to read and comprehend that first sentence . When you master that in the next few hours, slowly move onto the next sentence. It might be beyond you, but I’m sure that your assistant will let you know what a spineless person effort last statement was . I really do love watching gormless upstarts be so oblivious and stupid enough to think that they are remotely capable of running their mouth against their superiors . They ALWAYS fall flat at the first hurdle. Go take your feelings elsewhere chief ! You ain’t man enough for this

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    Mute DBdTl1WB
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    Sep 11th 2023, 12:15 PM

    @Bill Spill: your inability to read and comprehend and inability understand how professional sport works , is your problem. Take your failures and inadequacies as a “man” somewhere else ! Ann and Barry books might be a good start .

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    Mute Oliver Cleary
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    Sep 10th 2023, 9:48 PM

    I strongly agree with this. More needs to be done around gambling on apps now.

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    Mute John Brennan
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    Sep 10th 2023, 11:21 PM

    The Lotto also has what seems like free advertisements on all news media, highlighting winnings and even the places where the winning tickets were sold.

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    Mute
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    Sep 10th 2023, 11:56 PM

    @John Brennan: Better ban advertising for GAA club lottos too and bingo, those old ladies being encouraged to spend their pension money. Not like there’s a thing called personal responsibility, we need the government to nanny us.

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    Mute John Brennan
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    Sep 11th 2023, 12:19 AM

    @: Personal Responsibility, the go to diversion for corporations determined to carry on profiteering on the back of the chronic addictions their irresponsible activities are causing. By the way, what is it you have against old ladies anyway?

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    Mute John O'sullivan
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    Sep 10th 2023, 10:29 PM

    Anything being done about the real problem…account restrictions??

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    Mute Dave Smith
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    Sep 11th 2023, 2:43 AM

    If you don’t like the ad, there is an amazing contraption called a remote. That will give you the power to turn it off.

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    Mute Bill Spill
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    Sep 11th 2023, 7:21 AM

    @Dave Smith: and even more amazing contraptions like the gov, civil action, pressure groups etc; loads of ways to turn an ad of permanently

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    Mute Monetpenny
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    Sep 11th 2023, 9:04 AM

    Does this mean an end to all UEFA Champions League matches on Irish tv?
    Watched a documentary that Paul Merson did for the BBC last yr (Paul Merson: Football, Gambling & Me) & the average live football match contains 700 gambling logos.
    Ironically the night the BBC showed the Paul Merson program RTE was busy showing a program that glorified Barney Curley’s ‘Yellow Sam’ betting coup.

    The BBC program was harrowing. Some very distressing personal accounts of people who had lost loved ones to gambling.

    Would highly recommend it.

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    Mute offside again
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    Sep 11th 2023, 12:02 AM

    Gambling is a fools game. This comment is toxic ..

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    Mute michael odwyer
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    Sep 11th 2023, 8:12 AM

    It’s a fools game if you are trying to make a living from it but if you are betting for the craic on a sport you enjoy i don’t see the problem. If you are watching a TV station that is all about gambling on horse’s and they want to ban adds for gambling companies seems very stupid.

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    Mute Tim Brennan
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    May 2nd 2025, 10:19 PM

    Total overreaction easily shoots the wrong target

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