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COCA-COLA IS REMOVING its logo from its cans of soda in the Middle East to encourage people not to judge one another.
The no-label cans will run throughout Ramadan. One side is blank, other than the brand’s iconic coloring.
The other side reads: “Labels are for cans, not for people.” We first spotted the cans on Campaign India.
Coca-Cola Middle East
Coca-Cola Middle East
The campaign, created by FP7 and Memac Ogilvy, launches with a film (watch it below) that depicts a group of strangers who have been invited to a dinner party in the dark.
The men chat about various subjects and what they have in common. When the lights come up, it reveals a diverse group: A guy with facial tattoos, two men in Arab dress, a man in a wheelchair, and another man in smart business dress.
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The group members are then asked to reach under their chairs, where they pull out the Coke cans and their “Labels for cans” messaging.
Coca-Cola Middle East
Coca-Cola Middle East
In a statement, Coca-Cola explains the thinking behind the campaign:
In a time when equality and abolishing prejudices is a hot topic for discussion around the world, how does one of the leading brands like Coca-Cola join in the conversation?
“In the Middle East, during the month of Ramadan, one of the world’s most well-known labels has removed its own label, off its cans, in an effort to promote a world without labels and prejudices.”
The Middle East campaign ties in with Coke’s global “Let’s take an extra second” push, which encourages people to forget stereotypes and take the time to get to know people better.
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My daughter is a social care worker with adults with learning difficulties & in her place of work they still haven’t been tested. All these adults are all live in house’s where she works.
I’d like to see some up to date reports of testing figures. This article quotes 188,837 from last Saturday, even though a figure of 214,761 has been published since then. What is the current figure for community testing?
@Frances Faller: nobody should be a priority in this. Everybody needs to be treated the same. Nobody’s health is more or less important than anyone else, does not matter where they came from
@Ali Ní Dhomhnaill: maybe not a priority but their pleas shouldn’t be falling on deaf ears for weeks now. Money talks – FG don’t want to challenge those making a fortune out it direct provision to implement social distancing.
Also the Irish public just doesn’t care.
@Ali Ní Dhomhnaill: not true. Not everyone has the luxury of isolating themselves. People in direct provision and nursing homes are by default in environments where it’s difficult to isolate and where the virus is more easily transmitted. Tackling these outbreaks helps to eradicate the virus for everyone.
@Frances Faller: but what to do with the with people in direct provision that are making a mockery of the asylum process Pamela Izevbekhai springs to mind, cost the state half a millon Euro.There is no war in Albania, Moldova,Nigeria,Zimbabwe,Pakistan and Bangladesh to name but a few.
@Frances Faller: no problem with people coming from war torn countries, but as a certain Judge who is an expert on the topic,stated that 95% of asylum seekers are not telling the truth on why they came to Ireland, but in fact they come for work/migration
@Frances Faller: Have absolutely no problem with people coming here from a war torn country, its their right to seek shelter from tyranny,but I will not be made a fool of by those that spin the most outrageous yarns to gain access to my country.
I am sick to death of this comparison of , The Irish went all over the world , of course they did as they had their land was confiscated and their crops stolen , and were transported for stealing a loaf of bread, They built countries infrastructure , railways , highways, Dams and broke their backs doing it and never requested a nice hotel in the city.with 3 meals a day and weekly payment.
Their is nothing free in this world we al have to do our bit there is no such thing as a free lunch.
@JJandtim Dwyer: Well said. That horse that is usually trotted out about the Irish going “all over the world” when really it was to anglophone countries in the vast majority of cases, and as you rightly point out – it was sink or swim for those Irish souls.
The Irish went all over the world and were treated well?? It’s for exactly the opposite reason we should have empathy with asylum seekers ‘ no dogs and no Irish ‘
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