Advertisement

We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

Youtube/Steve West
easter is runied

Cadbury takes shell-acking from angry customers after Creme Egg recipe change

*Gasps*

ONLINE SHOCK AND revulsion has greeted the revelation that Cadbury’s Dairy Milk chocolate is no longer a staple of the Creme Egg recipe.

The news was first broken by The Sun who say that Kraft, the US owners of Cadbury, decided that the shell used in Creme Eggs will not be Cadbury’s Dairy Milk blend.

“It’s no longer Dairy Milk. It’s similar, but not exactly Dairy Milk. We tested the new one with consumers. It was found to be the best one for the Creme Egg, which is why we’ve used it this year,” the paper quotes a Kraft spokesperson as saying.

Cadbury has been scrambling to reassure customers that the Easter favourite is still made of their milk chocolate, even if it is not necessarily the ‘Dairy Milk’ variety.

Tweet by @Cadbury Ireland Cadbury Ireland / Twitter Cadbury Ireland / Twitter / Twitter

 

Interestingly, Cadbury Ireland makes specific mention of the word ‘milk’ in its clarification.  The confectioner’s UK counterparts make no such definitive statement, even though they make it clear the Creme Egg shell is made from Cadbury’s chocolate.

PastedImage-32055 Cadbury UK Cadbury UK

Predictably though, the news has whipped up an instant backlash.

 

What’s more, Cadbury’s Ireland has confirmed that the multi-pack variety of this year’s Creme Eggs will have five creme eggs, not six as was the case previously.

What do you you reckon on the change?


Poll Results:

It's a disgrace Joe. (6327)
Storm in an egg cup. (1136)

Read: Traumatised by the green coffee Roses? You are not alone >

Read: What does your chocolate bar choice say about you? >

Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.

Your Voice
Readers Comments
76
    Submit a report
    Please help us understand how this comment violates our community guidelines.
    Thank you for the feedback
    Your feedback has been sent to our team for review.