IT ALL KICKS off at 17.59 this evening: Arthur’s Day. The brainchild of Diageo plc, which is Guinness’s parent company, its aim is to celebrate the drink’s original founder, Arthur Guinness.
The time of the official toast to Guinness, 17.59, refers to the year he started brewing the alcoholic beverage.
Some of the money made by the global event goes to the Arthur Guinness Fund, which furthers the philanthropic legacy of Guinness and benefits social entrepreneurs.
Musician Steve Wall received support when he posted on Facebook about why he won’t be raising a glass ‘to Arthur’. He called the event a “cynical exercise in pulling the wool over Paddy’s eyes” and criticised the fact there are not any Irish headline acts named on the Arthur’s Day homepage.
Will you be celebrating Arthur’s Day?
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