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FOR 15 YEARS until last April, I was a busy architect in one of Ireland’s best-known practices, doing a grown-up job, well-respected, well-rewarded. I enjoyed my work, earned my stripes, started a family, bought a house. Then everything collapsed.
When the company my husband and I worked for was liquidated in April 2010, we had two children, a complicated mortgage burden demanding a cool sum monthly and no hope of getting a job in the most devastated profession of the Irish recession. We had to act fast.
We had limited choices, as many people reading will well know. We could emigrate. We could change direction, try to find work in another sector. We could change skills, borrow money, re-educate ourselves while enduring the dragging pain of those monthly plunders. Oh, scratch that last one – we could certainly not borrow money.
When I was young, I played in an orchestra. It is something I would recommend every person should experience at least once in their lives – don a penguin suit, zip lip, empty your mind and sit. Just listen. To sit and listen to dozens of players, directed under that lightest of wands, capture the sound of a million souls soaring together. Each player is a wannabe virtuoso, capable of creating poetry with strings and tubes and metal and wood. But together, they have this capacity to set prickles rising, as hairs stand up, in the service of a common direction. This is a miraculous occurrence. I never forgot that feeling of being part of a team that had one voice, and could create such inspirational moments from nothing more than air, wood, strings and tin. Through the breath in their lungs and the sweep of their arms.
So when I founded the Fumbally Exchange off Dublin’s Clanbrassil Street in May 2010, it was that conviction – that something can be made of nothing – that inspired me.
More than just desks
At its simplest, the Exchange is an open, creative place where people can come to work, to share ideas, to test a new business or breathe life into a struggling one in a sympathetic, flexible and – critically – affordable environment. Anybody with the right ideas can rent a fully-serviced desk for just €55 a week, including utilities, security charges and rates. The space is professional in atmosphere - an open-plan office, design-ready, sharing meeting, printing, layout, broadband and communication facilities among like-minded people in a state-of-the-art commercial building.
But FEx set out to reach beyond this simple concept of a desk in a space. To become a more inspiring vehicle for change, reinvention and revolution. To build on the evidence of tested theories, practice and precedent – and inject a real, reckonable stimulus into a flagging economy.
It was not difficult to find a community of people in similar circumstances to myself – prepared to take measured risks and make commitments to change. By clustering together, brainstorming, turning over the furrow in search of opportunity, we started a movement towards measurable, modest recovery.
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A year on, more than 40 businesses participate or work from Fumbally Exchange, with many more contributing to the local so-called ‘Coombe Crucible’ area. It has registered a palpable lift on the bottom line of local business, and attracted a number of more established ventures to the area, ready to cite the Fumbally Exchange as part of the magnetism that drew them into the locality. It is driving a project to allocate this part of the city, in the heart of the Liberties, as Dublin’s Creative Quarter. It is humble, but for what we need – so far – it is enough.
From earliest times, be they Egyptian, Roman, Greek, the Renaissance or Silicon Valley, great shifts in social structure have been born in the presence of – many say because of – little hives of creative clusters, buzzing about on their own business, gathering dust and making honey. There is scientific proof of it. Urbanists, economists and social theorists – Charles Landry, Richard Florida and our own Paul Kearns – write eloquently about it. There are complex academic statistical charts to explain it.
Many optimistic opinions have been published in recent times. Some are rather low on the reality check, on suggestions, or on proven, recorded ideas for what can be done to loosen the noose that has a stranglehold on the flow of trade and ‘money momentum’. In the real cold light of day, even ‘Is Féidir Linn’ can feel hollow, a wisp, full of empty promise.
Dizzy indulgence
But in Ireland, we have been through an amazing educational period of growth and dizzy indulgence. This formed strong bonds, decanting a richness of experience and wisdom into – and these are world-acknowledged facts – our already smart, clued-in, media-savvy, socially sophisticated, opportunity-literate, innovative Irish brains. If every person took their dream, the bravest thing they ever wanted to do – start their own business, write that story, open a school, make computers from papier maché – and acted on it, we would make this country a quick and sure contender for respect, investment and potential debt forgiveness. Or debt abolition through economic growth.
It is, however, difficult to imagine doing something like this when you are on your own. So we say, come together. Together we are strong, we can support each other. Fumbally Exchange may be a humble, derivative idea, but it works. It needs only a suitable site and an enthusiastic group of positive, experienced or emerging entrepreneurs who are willing to get to work. It also requires the investment of an enlightened landlord, ready to recognise the many benefits and securities of a small outlay, a very minor effort to support the innovation.
In an environment like we have made, we can forge agreements and form lease vehicles. We can foster operations, events and programmes to underwrite even the most tentative venture with the requisite services, guidance and mentorship. We can offer flexible terms of occupancy to permit the test some space and time to grow. If the ingredients are right, it can be a catalyst for resurgence – and be fully exportable across the nation.
As businesses here grow, it is planned that they will move forward into their own premises, giving up the easy-in/easy-out rental for more traditional lease arrangements. So far there is lots of growth – but the atmosphere is contagious, and few are ready to leave just yet. We have even had some returns. We are now commencing work on the ‘Fumbally Fledge’ to accommodate crews of up to five people, fitted out in similar fashion and ready to work on a similarly flexible principle.
Now is not the time for idle whining or for putrefying paralysis. We are not making music together right now – but there will be a time for that, and it will be soon. We are still trying to reach the shore, but we have it in our sights. Strike out! We are the future, remember that? We can do it, because we are doing it. We are making work. Together.
George Boyle founded Fumbally Exchange in 2010 along with georgeboyledesigns, an architectural practice with a penchant for strategic planning and vision building. She was associate director with Murray O’Laoire Architects for 15 years, and plays cello, piano and Irish and pedal harp. For more, see fumballyexchange.com and georgeboyledesigns.com.
Fumbally Exchange will be officially launched by Tánaiste Eamon Gilmore at 9am on Wednesday 29 June in Fumbally Square, Fumbally Lane, Dublin 8 with guest speakers Kieran Rose of Dublin City Council and Paul Rowley of Rockland GAA, New York.
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I understand the change to the business model but the value that was in the superquinn brand….why throw that away? The quality has dropped significantly. A market still exists for a higher quality shopping experience that the likes of lidl/aldi don’t provide. Shame to see that go.
I do- high quality for the price point it was offered at. This is not a superquinn brand fyi, this is a eurowide discount brand sold in supermarkets across europe, like any other branded product superquinn.
Couldn’t agree more. It’s clear they’re trying to turn SuperValu into the quality brand; but some idiot got it the wrong way round! They should have changed the SuperValu stores to Superquinn. The power of the Superquinn brand nationwide would have been incredible.
Nothing different than the generic brands Lidl or Aldi are providing today then. If you’re so concerned for quality now, go support your local butcher, baker or fruit and veg merchant.
I think you may be missing the point of a supermarket Brian, being the ability to get high quality produce in one location, at a time that independent retailers do not often open at given their own particular business model. For many, late night shopping and weekends is their time to do such things. My reference to quality was mainly to the superquinn experience regardless such as staff, fully stocked shelves, selection of produce etc
Loved the Superquinn business model of Bling water at a cool €44.99 a bottle. Never knew a supermarket’s business model was for a particular social class. My bad.
Not sure anyone has mentioned social class above but would you like some salsa for the chip on your shouler? SQ did stock some particularly tasty one’s if you’re interested.
They want the Supervalue brand to be the largest supermarket brand in Ireland, it’s more about their ego unfortunately. I don’t thibk they get it that the perceived values of the superquinn brand are very different to supervalue.
But pierotintori, surely if they had changed all the supervalus to Superquinn, they would have still been the largest brand in Ireland? And a much better brand at that!
I don’t have a super Quinn near me so wen ever im over in my mams I like to stock up on the sausages
so on Tuesday this week I did just that and I also got 8euro of the cooked cocktail ones and fresh rolls for a lunch time snack was dying to get stuck into them well what a disappointment they were absolutely foul I really wanted to go back and throw them back at them but was rushing back to work and so there standers have fallen and the sausages are not the same if something is working don’t try fix it Supervalu you would of done well to change to superquinn and keep the high standers they always had
Christine
well said Brian Moloney
i for one am now supporting local butchers etc as i feel i get a top class product and service.
as for the so-called famous Superquinn sausage,s we used to buy them but after trying a local butchers sausages we stopped that as we found Superquinn sausages overpriced and most importantly over-rated.
This is a bad move. I don’t believe all their costumers have embraced or welcomed it. SQ set a very high standard in produce and costumer service. Unfortunately we have seen these standards drop massively in our local Superquinn. Not sure we will continue to shop there.
Exactly. SuperQuinn was a quality brand and I don’t know why they didn’t keep it as a premium sector. SuperValu branding just looks cheap & gawdy. Unfortunately we don’t have much choice where we are.
Found the opposite in Blackrock to the other Helen. I frequently shopped in SQ, especially when I wanted something nice. Now most of the things I used to buy have gone, replaced with inferior quality products. I think it’s a mistake to have completely rebranded them.
This is simply a commercial need to deal with the market competition. The result is as we all know a downgrading of one rather than an upgrading of another. 10m on rebranding the stores? That would go a long way to paying the wages of the staff who will lose their jobs but whereas one is a tax deductible or potentially recoverable asset cost to the the business, the other is just a cost.
I was in Superquinn Blackrock last weekend and was very disappointed in the reduction in the product range. Many of the products I cannot get elsewhere (Silan Or chicken, umami, whole fish and more) are no longer available. Veg is now pre packed in plastic (aubergine, ginger, courgette etc) which is unnecessary. My reasons fir going there are gone, back to Dunnes /Lidl /Aldi I go.
I suppose the “scanner scams” will also now apply. Ie sloppy scanners that haven’t been updated for special offers., particularly fruit n veg. Also ambiguous display pricing. Supervalu could win prizes for how adept they are in this area. Their checkout staff are highly trained to say “sorry about that”.
I must keep an eye out for this! Are they any different to scanners in other supermarkets? I liked being able to weigh and price my own goods – one Dunnes branch doesn’t even have a scales for checking weights, they say it is done at the checkout which takes the control completely away from the customer.
@Stephen.
Totally agree. My local SV doesnt even have a customer scanner.
SV must think their customers n staff having nothing to do, except confirm prises on unpriced goods.
Suggest u get a Scanner APP on App Store.
@Good News Caravan – the export of the Superquinn sausage could convert the Unionists and led to Irish unity by succulent consent. I have already converted one from County Dosn by generous gifts of Clonakilty Black and White Pudding.
Marketing disaster if you ask me, superquinn was always associated with the “big boys” so to speak, dunnes and tesco and matched it with their own products, Supervalu was always on a par or maybe slightly above your spars, centras.
More expensive than SQ for comparable items. Many shoppers have moved. Aldi wins hands down for quality & price. Hope they don’t have bunting up again today in Lucan. This bunting celebration was a badly judged move in September as Lucan shoppers were horrified at the disrespect shown to head office staff upstairs. Overall a misguided change of brand, should have been SV to SQ.
Too much packaging on the fruit and veg in Supervalu Blackrock I agree. Also the only tarragon they sell is in plastic packaging from Israel. I asked about ethical choices for consumers but they had no comment to make. Otherwise happier with the store now then the later days of Superquinn – the quality had gone way down – the deli counter was like a spar shop, the fish was way overpriced, as was the meat. It feels more vibrant now and while there’s a smaller range, the produce is fresher. The till receipts are definitely less.
I’ve been working in Superquinn for over 9 years now and although it’s a sad day to see the name change, I have nothing but fate in the Supervalu brand (Musgraves). People need to stop looking at the negatives and think of the positives… It’s an Irish brand, 2,400 staff members still have a job… And the sausages are staying too! Its sad but also an exciting time.
tesco dunnes supervalue absolutely no difference they even display price is matched proudly on their shelves uugggghhh and yes their veg is dated and plastic
Great to see yous are all happy about sausages!! Sorry but there are 110 people loosing their jobs from the office and a lot of concerned employees facing uncertain futures in the stores,.i don’t see a celebration in that …oh but it’s ok there’s still sausages
If Musgrave Group didn’t buy Superquinn, there would be 1000+ jobs lost, not to mention the knock-on effect to suppliers and small business attached to the Superquinn locations (it’s the cornerstone of Sutton Cross, for example, which is already struggling) etc.
Process that for a second – it is good news, given the alternative.
Don’t agree superquinn was a going concern plus there is so much profit in the Irish market through inflated food prices expect to see more chains coming in
Only 15 staff redeployed in 6 months? Yeah, well done lads, that’s great, yet more for the dole queues as the retail sector continues on the race to the bottom
The super rich are the only ones who where the left who could shop in the likes of Superquinn anyway, and the aspiring rich, who wouldn’t of been seen dead in Aldi, are now their most discerning customers; and the poor, well they just do their best, no matter where they shop.
You have to back to about 2002 to see where it all became undone for Superquinn and why it almost failed. Fergal handed over the reigns to people who made crazy decisions that almost killed it off. Has never recovered its status from then
I worked for SuperQuinn from 94 – 2003 saw the good times and saw the decline. If Superquinn hadn’t been bought by Musgraves it wouldn’t exist now.All the specialities that made superquinn special are long gone
Its not special anymore.As for the sausages when they were made in store they were special. Now just.r muck.Big problem now is se towns have to many Supervalus and that cant last. RIP Superquinn
Agree – shopped in Superquinn when I lived in Dublin and Limerick and bemoaned the fact that Cork had no Superquinn when I moved. I always popped into Portlaoise or Waterford if I passed. I saw a big change when Fergal Quinn sold the business but some of the great products were still available (I don’t include the sausages – they were outsourced and no better than many others on the market). About 4 years ago I thought the the quality and stocking levels plummeted & some older stores became very grotty but you get still get some products hard to find elsewhere.
If Super Valu follow the ethos of some of their better retailers (Ryan’s, Hurleys & Fields) in the Superquinn stores, they will win over the previous Superquinn shoppers but some of their retailers are poor enough. Not sure if the ex-Superquinn shops will be company owned but operated by a separate retailer or group- if it’s a good retailer they’ll be fine. It is a good thing that an Irish company are involved and I hope they make a success of it.
The Superquinn online shopping has been a fooking mess during the transition. You search for something you’re 100% sure they have (my orders get fulfilled form their Swords store, and I’m in there regularly), and get no matches.
I remember going into Superquinn and I couldn’t put anything in my basket because everything was so expensive compared to what I was used to. I just walked around for ages looking for something to buy and then put the basket back. Went back to my beloved Aldi.
Laura its a name and trade mark not a statement. if you weren’t being a pedantic grammar nazi you might understand that they can call it what ever the f?€& they want.
€10million refurbishment? Alot of the sq had a refurbishment in the past year! Some of the supervalus would want a major refurbish badly! Killiney So for one, too many varying products also, some supervalus will have a fresh bakery and the others won’t! Will they get rid of them frm former sqs in a few months, wouldn’t surprise me, mgmt have a made a major mistake here, and I hope it comes bak to haunt them with Falling sales figures, but then I don’t want job losses, its a hard one
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