“IF THE PEOPLE that were doing cyber bullying got this game,” said JD (11) from Co Mayo, “they would stop and think about what they were doing and they would stop it”.

“That’s what we’re hoping,” said the young entrepreneur, who was demonstrating his team’s interactive board game at Dublin’s RDS today. The game utilises robotic technology to take the player through the dos and don’ts of safe internet practice.

It was just one of many products that almost 4,000 10 to 12 year-olds from around the island of Ireland like JD were showcasing at the Dublin 4 venue today. It’s all part of the Junior Entrepreneur Programme (JEP), which helps primary school kids learn business skills by creating their own small businesses.

Jerry Kennelly, co-founder of the programme, said, “It’s inspiring to see 10, 11 and 12-year-old children turn ideas into businesses and create products that people are willing to pay for.”