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The airline stands to receive a maximum of €19.7 million a year if the service is successful . Alamy Stock Photo
Ryanair Prime
Ryanair launching subscription service for customers to waive some flight fees
Reserved seating and travel insurance are among the proposed benefits for the scheme.
RYANAIR HAS ANNOUNCED a new subscription service allowing customers reserved seating, travel insurance and exclusive access to some seating.
The €79 annual ‘Prime’ membership will be available for the first 250,000 customers who sign up, netting the airline a maximum of €19.7 million a year if the service proves attractive.
The scheme also allows access to a monthly offer where members will be offered exclusive seat sales for flights.
Such subscription models have been deployed by rival airlines in recent years, getting customers to pay a flat fee in return for discounts.
Ryanair estimates that members who fly three times per year will save €105, which it adds would amount to more than the €79 cost of becoming a Prime member.
Ryanair marketing director Dara Brady said it was aimed at customers who “like flying regularly while also saving money”, adding that it will deliver “savings of €420 for members who fly 12 times per year”.
The subscription service will be open on a first come-first served basis before closing after it reaches the quarter of a million mark.
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